That is not God, that is a lightning strike.
Timothy Stark: This camera isn't about photos. It is a "lifestyle" product. I'll bet few readers, even fewer commentors on DPR own any recent Bang & Olafson gear. I believe B&O was once leading edge. Now its a (very) upmarket Bose.
If you have corporate currency such as Nikon's history, you'd better cash in; or your competitor will. If the CEO doesn't the board will fire his butt out the door. Nikon has the currency. BMW has the currency. You cant buy a true low end BMW in North America. BMW's management doesn't give a hoot for the guys who drove 2002's back in the day. Now a performance BMW has 500+ H.P. to move its almost 2400 kg bulk.
This Nikon fits the same niche as small wall-mounted speakers; most BMWs and iPhones. I won't buy any of this stuff, but a lot of people do.
I take pictures with a 5D w/ Contax lenses, drive a 1989 944 s2 (supercharged and intercooled), and listen to vinyl with a tube pre-amp & old Castle speakers. I'm not a lifestyle guy, but that market is big and growing.
Hehe, you are just plain old , nothing wrong with that :)