Since the company is in Australia, I wonder if this isn't the hardware implementation for the ArgyllPro ColorMeter or at least if some of his code is in it.
Welcome to capitalism. Charge what you think the market will pay. In this case, Canon is obviously sitting on a warehouse full of them so they need to get rid of them as their value is decreasing by them sitting unsold.
this would have been oh so useful about a month or so ago. Really? Wait until barely a week beforehand?