It had a good run. Olympus needs to ditch the retro look and build something that looks like a modern camera.
Someone had to take responsibility
Craig from Nevada: With the 7-14mm and 300mm lenses, it appears that Olympus has achieved most of what it set out to do with the mircro 43 system. They have a camera with the E-M1 which is competitive with most DSLRs and they have a decent suite of lenses for all users. They have managed overall to maintain the size and weight advantage which was always the big selling point for the system.
Can they make a buck selling this system?
The camera as we have known it throughout our lives, as a single purpose device used to take pictures is disappearing. With the exception of a narrow market segment, people want integrated devices which can be used for photography, telephony and computing.
This is pretty far reaching right now. I was surprised last spring when I visited Yosemite, the number of people of all ages using phones and tablets to photograph the falls.
I was the old boy dragging around the E-5 with the 14-35mm lens.
One point on the losses--they are large and despite every attempt by management to slow the bleed, they are growing. Projections and goals have been missed by a lot. These do impact the bottom line at Olympus.
This is just my opinion, but there is a general assumption that Olympus has to make develop, manufacture and market cameras to support its medical operations. I think the development part is true but not the manufacturing and marketing part. I think they can find partners or others to do these activities. Yes, the profits on the medical side are large but the imaging is losing a lot.
Marty, well said.
The 35-100mm makes the point. IMHO, that was the best of the 43 bunch, but it weighed a ton. I found that I would leave it a home rather than haul it around. So I sold it.
As for making money, the recent news from Olympus is not good.
With the 7-14mm and 300mm lenses, it appears that Olympus has achieved most of what it set out to do with the mircro 43 system. They have a camera with the E-M1 which is competitive with most DSLRs and they have a decent suite of lenses for all users. They have managed overall to maintain the size and weight advantage which was always the big selling point for the system.
Retzius: She writes like a 14 year old.
I'm sure she will hate that.
The writing is fine.
It is streets ahead of the some of the writing you find in some photography books.
Ricoh is on to something here. A nice tough little camera at a decent price--sale price might make it a great price.
One issue will be battery life in cold weather. Sure the camera works fine at -10 degrees c. but will the battery last more than a few shots or closer to the 350 mentioned in the specs. If they solved this, they have nailed it.
Mike FL: Most, if not all, M43 cameras are unable to compete with cheapest mirror-less APS-C such as $450 Fuji XA1 and $500 Fujifilm X-M1 in IQ.
BUT, Most, if not all, M43 cameras has IBIS which keeps M43 still alive.
If Fuji and/or Sony put IBIS in mirror-less APS-C, M43 will be DOOMED. The day will come...
What most people on AMAZON are buying. There are other sellers in this world. The world is larger than the Amazon's reported top sellers.
The prices will settle down to $399 or lower in the US in time for holiday shopping.
Steve: For those confused North or South Americans. These images are accurate.There is NO COLOR in Europe. Any images or footage you see commercially, are colorized post production. I brought a box of Kodachrome to europe in '75You should have seen the looks i got.. I asked where the mcDonalds was in Russia.. I asked for the Golden Arches resto with the hamburgers.. "OH," someone exclaimed "You mean the hamburger place with the Neutral Gray arches !!!!"
"This is why so many Americans can only can think in two colours nowadays. Black or White...."
Actually, too many can only think in terms of red and blue states.
The third place winner "Rainbow Riches" is really the best of the bunch and it actually has some weather to report!
peevee1: From $220? What's up with hundreds of $$$ for a freaking bag? How are they 5.5 times better than $40 bags from Target?
LOL peevee1. Different people have different priorities. Go buy the bag from Target if it makes you troll happy.
Frequently, they are. Both look the same in the strore, but give them a few years of travel and abuse. The differences are noticable in the seams and zippers.
jl_smith: Wow, all these haters, you'd imagine they could do such a better job.
Yet, you click on 99% of their names:
Gallery Stats : Photos Uploaded - 0
Challenge Stats : Entries - 0
Website : none listed
I propose DPR give many of them a new profile stat:
Credibility - 0
Elitist Snob = 1. (plus more)
Since when are your criteria conditions for commenting?Should we not allow the unwashed masses to see and judge for themselves?
Isn't this the point? To see and react to these photos?
Photography is bigger than the vision you advance here.
The market cycle for cameras is now far shorter than the product cycle--time to develop a new camera with signficant improvement over the previous model. The technology is now mature.
Customers want the new camera and not last year's model. There is no new camera ready to go.
This looks more like autormobles than anything else--change the grill on the hood each year and call it the 2015 model. In this case, the color is gunmetal and it is called the "Prestige Edition"
halothane: In the UK, the Sony RX10 is now widely available for £649 ( with £50 cash back on £699) and the Panasonic is £749. ($1100 & $1250 respectively). At those prices your choice will depend on what compromises you are willing to make - I have always been suspicious of bridge cameras, as they seem to promise much, but don't always deliver.
Alternatives with 1 inch sensors are limited to the Nikon 1, which with the evf kit would be not far off the price of Both these cameras together! So at present is a poor value comparison. For a similar size / weight, and £100 more, a Canon 100D and Tamron 16 - 300 would be a possible alternative; bigger sensor, better range but smaller apertures.
I would be happy to be given either the Sony or the Panasonic; but if I was buying one, I would choose the Sony, as it has a degree of weather sealing. YMMV!
Enjoy you photography!
I was thinking a nice road trip--say a hike through the tropics with a 14 year and his friends.
Tripods, like camping gear, all look great new. Scientific tests are fine, but there is nothing like real use--stuff designers never dreamed of.
Let's see what these guys look like after a few trips and lots of lousy weather.