Looks like NASA did just fine using a point and shoot, proving once again that getting close to your subject is good technique.
Alex7302: It looks like a great camera! However, these high end micro 4/3 cameras are starting to get a bit ridiculous as far as price is concerned. I mean they're competent camera with really cool features. I mean for $1200 you could almost buy a sony A7II. I mean there's the benefit of the mostly cheaply priced great small lenses, which I really like, but the iso performance and lack of shallow depth of field are bummers. But I say all of this as a biased A7 user! That being said, I wish we had the same affordable lens selection as micro 4/3!
The sensor size--lens size tradeoff hasn't quite been solved yet.
Looks like Olympus got the memo. You don't need what we traditionally think of as a camera to take pictures anymore.
A move by Olympus from the camera market to the taking picture market. The product is priced to move.
Valiant Thor: This camera is kind of like inventing an electric toilet seat. You could do it if you wanted to; but why?
That ought to earn a DPReview "Gold Award"
Top Dog Imaging: I wish I could corner the market and buy a million of 'em.
The local landfill might need to expand.
Craig from Nevada: A case of mistaken identity--a $500 camera masquerading as a $750 camera.
This would probably be a decent value at $499.
A case of mistaken identity--a $500 camera masquerading as a $750 camera.
Move along. Nothing to see here.
LOL--the camera as we know it is becoming irrelevant. More people take pictures now than ever before and they don't need what we think of as cameras to do it.
Mirrorless and DSLR are converging to become a niche market.
$399 by Xmas.
They will not be able to move it at that price.
Craig from Nevada: This camera is going negatively impact all the camera makers and formats. The price is a barrier right now, but that will come down.
The term "game changer" is overused, but it might be applicable in this case.
More people are taking pictures than ever before. The problem is that they are not using what we think of us as a camera to do so. Sales are down. It is a tough market. This camera makes it tougher.
Matt: Ok a great camera with some excellent improvements. Two things are troublesome however. First, the lens selection is quite limited. They've put the cart before the horse again and some available are not top of the line. EX) the Zeiss 24-70 f/4. This USD$1k lens underperforms. Second Sony has continued with its disdain for existing customers. Here again their solution is to provide another model vs fixing existing. Case in point the lack of an electronic 1st curtain in ver 1 which could be resolved with a firmware update. I was truly hoping to make a platform switch as I do enjoy shooting with ver 1 but after seeing for myself Sony not holding themselves accountable for existing products + lack of top glass I will not spend anymore money on their products.
I think you have your cart and horse reversed.
Mark Alan Thomas: Battery Life (CIPA): 290
The Achilles Heal of mirrorless
DVT80111: >$3000 by Christmas for sure. Black Friday, $2500 possible?
The natural price point for this camera is $2,999.99. The introductory price is to grab the early adapters and then it will settle in at $2999.99 in time for Black Friday.
FodgeandDurn: A few people are wondering what this means the A7s will have in store. I'm wondering if this makes the A7s' niche slightly obsolete (albeit at a higher price point).
Marco--they are appealing to everyone who doesn't have an A-7 and everyone who has one and dreams of the upgrade.
EcoR1: My mind is BLOWN. Just wanted you to know.
There will be the reviews coming to keep everyone excited.
No. I think it enhances the A7's position all the way around. Full frame for all and the latest bells and whistles for those with deep pockets.
your wallet will be substantially lighter to compensate you for all the troubles your mind might experience.
This camera is going negatively impact all the camera makers and formats. The price is a barrier right now, but that will come down.