Richard Franiec: Any M-mount lens release is an indication that the EOS-M line is still alive and kicking. The built in ring light is a very clever if not revolutionary feature.Bravo Canon!
we know it's "meh" and someone can't count to 6
forpetessake: Good idea and another point of failure.
those LED lights are different. for starters, they are driven harder, and for alot of that, they have to convert AC power to DC to drive the LED.
in this case, the power is supplied by the camera itself. in the most simplistic of nature .. there's only one resister required between the DC power and LED to turn an LED on.
not to mention LED lights are on for what.. 100's of hours .. thousands?
how long will a macro light be on?
aftab: Few months ago a Canon executive stated that by the end of 2016 they want to be #2 in mirrorless market and #1 in 2017. As per some estimates they are currently #3. Their strategy seem to be making small, optically good and cheap/affordable lenses to lure and hook people in M system. Once they have done so, they can make more expensive lenses (and cameras) later. 35mm/1.8 is rumored for later this year. If nothing else, this lens indicates that Canon is serious about their plan to make M system a success. Like many, this lens has made me interested in M system for the first time. I will probably wait for M4 and another smallish prime (around 85mm equivalent). 22/2 pancake, 28/3.5 and a longer prime would be excellent to carry for travelling and for many other situations.
to be fair they were talking the domestic market. of which, they are certainly stated as being #3 last year.
Gesture: The EOS-M is a lifestyle camera. The idea is to have fun.
with that badly developed camera and only 4 camera models and 6 lenses developed for it, canon got 3rd overall marketshare domestically.
maybe they know something you don't.
EthanP99: Plastic mount plastic mount plastic mount plastic mount.
a plastic mount on a 130g lens isn't a problem. hard to comprehend?
on a camera .. it's a joke.
then again .. who was the only camera company I know of that spun off a third party mount replacement service because of their #$(&*#$ up mounts?
AbrasiveReducer: The plastic mount is a disappointment but it will probably be a typical Canon M lens; sharp, cheap, sell a ton. Even the lens hood is included. The 55-200 has a plastic mount too, and it's reasonably sharp and cheap.
the MTF looks okay.
not as pristine as you get with 60 or 100mm macros, but looks on par with other short focal macros such as the sony E,etc.
PhotoKhan: Here we go again, visiting DPR's "Canon Editorials Rule Book."
In a 2-paragraph piece Allison still found the space to slip-in the "meh!" comment.
The EF-M 28mm isn't the fifth lens for the "M" line, no...It is JUST the fifth lens for the EOS M system.
anyone finding it funny that it's been 15-16 hours since they posted this article and they still can't count?
hard hard is it to count to six? I guess it's not a sony product so no dpreviewers are paying attention to the comments ;) :P
plastic mount cameras are quite different than a plastic mount lens, but only a sony fanboy would think that they are the same.
on a plastic mount, you can't guarantee the flex and force put on the mount itself because you have a wildly varying amount of lenses attached. a plastic mount on a lens, you already know the force being exerted on the lens mount.
Caerolle: So a short, even-slower-than-usual macro. Should be $200, not $300, I think. But a nice part of the 'fun-sized/priced' M system, and fits the concept very well.
one reason for the need for faster is atypically the precision of the PDAF sensors in DSLR's.
if you think about it.. it's harder on mirrorless making faster macros because the massive amount of defocus a lens will go through, which is why AF tends to struggle on longer fast macro lenses.
Howard: It's a good idea. Too bad it is for the EOS-M system and the focal length is too short. A 100mm or even 50mm for the DSLR would be nice.
the problem is the GN of the ring light and bleeding perhaps. as the focal increases, so does the GN of the ambient light - also in reality this should be ETTL controlled and an actual flash, not a continual light.
Dillon Frazier: what the heck is canon thinking? the eos m line has like 5 lenses, is missing essentials like a fast 50mm equivalent and 2.8 zooms, but when they do put out a new lens they decide that a 28mm macro is a top priority?
Canon needs to wake up and realize that eos m is just not appealing compared to cropped mirrorless competitors and their lens lineup is only making things worse.
canon takes this like they do the rebel series.
you can even see the lenses and the line fleshing out close to the same - not to mention the message.
Donnie G: High IQ, lightweight, compact size, easy to use without the need for any additional accessaries, cheap to own, and most importantly, fun for photographers of all skill levels to use, carry, and experiment with. People who have never considered buying an EOS M body will buy one now just to be able to use this lens with it. This is how you sell interchangeable lens cameras. Watch the sales figures and learn from the master. :))
I doubt canon cares. however you mentioned " A professional system starts with a professional lens lineup (A predominance), not the other way around..."
canon has professional systems. they don't need to invent another one.
everything else relies on ambient temperature.
since the power draw of these LED's isnt' exactly the same as your light replacements, you're talking a one resister and a LED, not including the switching mechanism.
so please tell me .. what exactly is the MTBF of that?
if it's running at ambient, the MTBF is measured far more than 100K hours.
next virtual problem that you can come up with?
@eazizisaid in case you haven't realized, canon already has professional systems.
yes because LED's which typically have a MTBF of 60,000 to 100,000 hours being on .. would really be a problem.
but you're right! leave that damned thing on for 11 years straight and damn, it just may fail.
nimrod1212: I think Canon and perhaps other manufacturers have created confusion (certainly judging by comments here) by conflating the terms "flash" and continuous LED illumination.
agreed! it is confusing.
TN Args: The pricing is extremely good. Well done Canon. Hybrid IS and two aspherical lens elements.
Barn's getting butthurt. HIS is different and designed to work at closer to the MFD's for macros, and it's not the same as regular IS and in camera IS systems combined.
bluevellet: It begins. The moment M mount turns the tide and becomes the only relevant mirrorless system left in the market.
Your grand children will look at you incredulously as you tell them Olympus made more than endoscopes back in the day or that Sony also had cameras in its repertoire of products with poor quality control way back then. You will tell them you were there when it all changed and it started with an affordable macro lens and ushered a Canon-only future.
Remember this day.
lmao. the sarcasm is strong with you!
Yake .. you forgot the 18-55mm
@photokhan.. and yes, if this was a sony product there'd already be the correction done too ;)
lol. right. if you watch the ad videos.. you can see it's constant illumination. which IMO is better - as it will illuminate your target and make it easier to AF,etc.