Michael Ma: NX1 was validation that they can compete with the big boys as in terms of tech and image quality. If they ever come back, they should come back with full frame and a new set of lenses rather than trying to establish footing in some kind of crowded and cloudy crop sensor market.
Right. who'd trust them to last more than 3 years.
cookedraw: Is it some kind of contest announced ?Most useless comments about a camera system you know nothing about ?
See the ad from Amazon above ? It is an ad. Why waste advertisement space for a product they don't sell ?It makes no sense.
serious MikeDPR .. are you that much in denial?
they even shut down samsungcamera.com .. what more do you want? they haven't released any lenses in nearly two years now... no cameras in over a year.
they are done. dead.
ProfHankD: Well, at least it has LEDs built in and goes to 1.2X instead of Sony's 30mm f/3.5 1X macro. Well, that certainly justifies 5 extra years of development and 20% higher price. Really? Come on, Canon. You can do better than this....
and what do you think you sound like?
I'm curious.. did you cry when sony released a 24-70 2.8 because it was copied obviously from the original canon 24-70?
Thanatham Piriyakarnjanakul: It's not innovative just re-cycle.
no actually i don't ..
if you call that recycling, then just about everything to do with cameras now is "recycling".
Cameracist: Great! Now make a body with EVF, a fast standard zoom, some 50/1.8 equivalent lens and a portrait lens. Then will the M system start to look really interesting.
actually there's still a large consumer market that purchases rebels,etc that isn't interested in expensive mirrorless options.
not to mention I see them out and about more than I ever see mirrorless cameras.
there's a reason why canon's rebel DSLR's have been the ongoing top seller in Japan and the USA since the dawn of time.
really? where's sony's really nice 11-24mm for under $400 or an amazing 20mm pancake?
there's nothing "unique" about sony's lenses, the lenses that are being developed are common.
what you own/had doesn't matter at all to anyone. We dont' care, and is completely irrelevant.
the canon has IS, has LED ring illumination and is smaller, lighter even with more elements and groups and does have a 1.2x macro mode regardless of what you think about it.
and focal length has nothing to do with cropping factor .. LOL.
and it has that for a mere $50 more. Get a grip on reality there.
what the heck are you going on about?
and what's this "five extra years of development" are you assuming both started development at the same time? because that would be pretty moronic if you were.
and how is it a "obvious functional clone" the sony doesn't have the same focal, doesn't have IS, doesn't have LED's and only goes to 1:1 and is larger and heavier. and the canon is 11 elements in 10 groups versus 7 elements in 6 groups to boot.
as a matter of fact when you list it all out .. wth is sony doing foisting that off for 250?
God.. what is WITH some poeple in these forums.
forpetessake: Good idea and another point of failure.
I am well aware of MTBF, burn in,etc,etc.
let's put it this way.. if you are worried about an LED failure .. how do you cope with a camera? or any other electronically controlled lens?
I also know just how absolutely simplistic powering LED's is from a low voltage DC power source.
Richard Franiec: Any M-mount lens release is an indication that the EOS-M line is still alive and kicking. The built in ring light is a very clever if not revolutionary feature.Bravo Canon!
we know it's "meh" and someone can't count to 6
those LED lights are different. for starters, they are driven harder, and for alot of that, they have to convert AC power to DC to drive the LED.
in this case, the power is supplied by the camera itself. in the most simplistic of nature .. there's only one resister required between the DC power and LED to turn an LED on.
not to mention LED lights are on for what.. 100's of hours .. thousands?
how long will a macro light be on?
aftab: Few months ago a Canon executive stated that by the end of 2016 they want to be #2 in mirrorless market and #1 in 2017. As per some estimates they are currently #3. Their strategy seem to be making small, optically good and cheap/affordable lenses to lure and hook people in M system. Once they have done so, they can make more expensive lenses (and cameras) later. 35mm/1.8 is rumored for later this year. If nothing else, this lens indicates that Canon is serious about their plan to make M system a success. Like many, this lens has made me interested in M system for the first time. I will probably wait for M4 and another smallish prime (around 85mm equivalent). 22/2 pancake, 28/3.5 and a longer prime would be excellent to carry for travelling and for many other situations.
to be fair they were talking the domestic market. of which, they are certainly stated as being #3 last year.
Gesture: The EOS-M is a lifestyle camera. The idea is to have fun.
with that badly developed camera and only 4 camera models and 6 lenses developed for it, canon got 3rd overall marketshare domestically.
maybe they know something you don't.
EthanP99: Plastic mount plastic mount plastic mount plastic mount.
a plastic mount on a 130g lens isn't a problem. hard to comprehend?
on a camera .. it's a joke.
then again .. who was the only camera company I know of that spun off a third party mount replacement service because of their #$(&*#$ up mounts?
AbrasiveReducer: The plastic mount is a disappointment but it will probably be a typical Canon M lens; sharp, cheap, sell a ton. Even the lens hood is included. The 55-200 has a plastic mount too, and it's reasonably sharp and cheap.
the MTF looks okay.
not as pristine as you get with 60 or 100mm macros, but looks on par with other short focal macros such as the sony E,etc.
PhotoKhan: Here we go again, visiting DPR's "Canon Editorials Rule Book."
In a 2-paragraph piece Allison still found the space to slip-in the "meh!" comment.
The EF-M 28mm isn't the fifth lens for the "M" line, no...It is JUST the fifth lens for the EOS M system.
anyone finding it funny that it's been 15-16 hours since they posted this article and they still can't count?
hard hard is it to count to six? I guess it's not a sony product so no dpreviewers are paying attention to the comments ;) :P
plastic mount cameras are quite different than a plastic mount lens, but only a sony fanboy would think that they are the same.
on a plastic mount, you can't guarantee the flex and force put on the mount itself because you have a wildly varying amount of lenses attached. a plastic mount on a lens, you already know the force being exerted on the lens mount.
Caerolle: So a short, even-slower-than-usual macro. Should be $200, not $300, I think. But a nice part of the 'fun-sized/priced' M system, and fits the concept very well.
one reason for the need for faster is atypically the precision of the PDAF sensors in DSLR's.
if you think about it.. it's harder on mirrorless making faster macros because the massive amount of defocus a lens will go through, which is why AF tends to struggle on longer fast macro lenses.
Howard: It's a good idea. Too bad it is for the EOS-M system and the focal length is too short. A 100mm or even 50mm for the DSLR would be nice.
the problem is the GN of the ring light and bleeding perhaps. as the focal increases, so does the GN of the ambient light - also in reality this should be ETTL controlled and an actual flash, not a continual light.
Dillon Frazier: what the heck is canon thinking? the eos m line has like 5 lenses, is missing essentials like a fast 50mm equivalent and 2.8 zooms, but when they do put out a new lens they decide that a 28mm macro is a top priority?
Canon needs to wake up and realize that eos m is just not appealing compared to cropped mirrorless competitors and their lens lineup is only making things worse.
canon takes this like they do the rebel series.
you can even see the lenses and the line fleshing out close to the same - not to mention the message.