What a hideous piece of a camera! Apart from that, with all the round bodywork how does it stay secure being held? Sony, Sony!
Marking: 82%. OK, fine. What improvements would take the mark beyond 90%? There seems to me a great deal of confusion about marking standards and consistency. In DPR's view how could a camera attain 95% in its class? It would be interesting to know. if DPR says, "It is impossible; the matter is subjective" then marking loses its sense.
Design: that grip, horrible, stuck on [looks as if] with sloping shutter! Forget this. Can one hope for a larger RX1, ILS camera with EVF? No silly grips, please! C'mon Sony, you can do it. The a7II looks awful.
JacquesBalthazar: That Sony FE range sure has some very attractive features, and most of the recent lenses are clearly best in class. Well done to all involved! That said, I do wish the Sony body designs and user interfaces were not what they are. I just do not like them. Would love that range to have the Fuji xt1 design for example. One day maybe. Part of the pleasure of photography is the interaction with the tools. I think they are getting the lens designs right, the body features are great, but the body design.....
Alpha 7 body design is bad; RX designs are fine.
Ergonomics and handling, JPEG image quality, performance are all at around 65% mark - serious inadequacies [ref. graphic]. All this reflects very badly on the whole of Alpha 7 series. Why would Sony release Alpha 7S - supposedly a video film maker's version - with such short-comings priced at $2500 that cannot take decent JPEGs?
In specs highlights no lens specs; in the comparisons table no lens comparisons! Well, what does a lens have anything to do with photography?
The NatGeo photographers could have a say or two about colour photography. Are there any commenting in these columns?
Fiddling with colours in post-processing is not photography.
Catalin Stavaru: I really really wanted to like this camera...but when I look at the sample pictures I see the same horrible color rendition that made me sell my Sony cameras. But in this particular gallery it's like the blandest set ever, color-wise. Not one picture makes me say "wow" and this is a full-frame camera. Something is really wrong with Sony, they are simply neglecting this area and then they wonder why people don't budge from Canon and Nikon.
It is the person, not the camera.
plasnu: I have a feeling that Sony will be the successor to Canon. This is probably the ideal size of the FF camera, which used to be standard in film era.
I can see Jurassic period of the digital camera is ending.
Flat top, no grips, On/Off button, shutter, shutter speed and sensitivity [ISO] dials on top, viewfinder at the left - well, a clean design!
An ugly grip [why have one at all], mode dial sticks out, exposure compensation dial is imbedded, the contraption above the lens is ridiculous [there are no mirrors there, so put the blooming viewfinder somewhere else]. Obviously it is never going to be pocketable, not even trenchcoatable [you know from whom], so why bother coming up with a design that resembles a Giza pyramid? Leica has got a thing or two to teach.
SnappyUK: Kill it. Kill it with hammers. Take off and nuke it from orbit; it's the only way to be sure.
The previous abomination is currently appearing in an ad for Haig Club Whisky, starring David Beckham, who is probably the epitome of the demographic at which this product is aimed.
This offer is even an insult to the rich. A few of them could perhaps purchase the thing, appear at Hasselblad's HQ and sledgehammer it flat and quietly go away. They can afford doing this sort of thing.
MikeFairbanks: I drive a Honda Civic. Maybe as a social experiment I'll put BMW badges on the front and back of my car and see what happens when I drive slowly by people.
I bet I'd get compliments. It would be an easy mark to measure, because NOBODY compliments you when you drive by in a Honda Civic.
NOTE to DP Review: Just because it's news doesn't mean you really have to print it. I'm sure there are a lot of issues and announcements in the industry that you choose not to cover. Things like this should be included in the pieces you choose to disregard.
It is great fun. No doubt, it is deliberate. Instead of DPR telling what they think of it all they let the readers do it. Good!
Hasselblad?! Shameful. Much much more so than Leica's rebadging operations. The Swedes need a total management change, must remember their past and return to it.
The last bit in Panasonic's press release concerning sales points and an obligatory questionnaire to be filled before a purchase borders on stupidity in this day and age.
Thanks for the review.The camera may be a very good one for most, but in the evaluation bar chart the items focus accuracy, image quality, ISO performance, optics, and performance do not impress [leaving aside the subjective value bar]. In the 'Cons' list, aren't the first four items [noise reduction and sharpening, lens range, 12MP, manual AF positioning] rather serious shortcomings? It seems that the industry is still quite a long distance away from a 95% mark unless the experts will claim that such a mark is unreachable, at least not at a tolerable price. Regards.
maxnimo: What ever happened to the trusty, wonderful 50mm "normal" lens? The 50mm focal length used to be my most useful lens by far. It was great for most of my shooting situations and gave me the best quality images. Why is it being ignored these days? Why has it fallen out of favor? It just gets no respect.
Doesn't 50mm cover what the eye covers igoring peripherals? Wide angles are horrible, especially 28mm and below. A combination of a 50mm with a 35mm - 105mm should cover most needs.
nboyer: Wow, this write-up has certainly brought all of the Leica haters out of the woodwork. I'm still scratching my head wondering why DPR would loan this camera to professional dSLR shooters. I'm betting, if they had put the camera into the hands of a professional photographer who is used to shooting a rangefinder, or familiar with Leica products, the results would have been quite different. Seems anyone can be called a professional these days. I've seen amateurs produce better results than some of the so-called professionals.
The pros make their living photographing; better skilled amateurs do make their living by other means. 'Pro' does not necessarily mean better let alone best.
Pity that Leica come up with cameras subject to serious criticisms [apart from their pricing]. They seem to have overstretched themselves with products; rebadging is inexcusable. Their pricing strategy appears to be bordering on the ridiculous. Leica probably need a serious top management change in order to get their act together. They have lost their way.
cheetah43: It is no fun looking at wide-angle photographs where there may be just one true vertical, all other 'should-be-vertical' lines converging with the true one somewhere high up in heavens. Why do they bother with extreme wide-angle lenses? Is an equivalent 35mm-105mm feasable on such a camera?
Thanks to all for informative replies.