It's all about the bokeh.
princecody: How is this product new when Kodak already released something similar called the 360 months ago?
It's water proof and shock proof and has two lenses as apposed to Kodak's single lens.
Non removable battery is a killer for an "action cam", how am I going to charge this when I'm out and about? Poor. I don't think 4k is enough pixels for 360, it looks a bit low res in the samples and they are shot by people who know how to get the best out of the camera.
I have had this camera for 3 years, its been battered and bruised and still works like the day it was bought, great images, tough little work horse.