rtogog: I thought this model just creating another confused to the users. It looks as a DSLR but actually just mimic the shape only. They should bring a expression of new development of technology in digital photography, not just nostalgia of glories of the past on design.
Sony and Samsung have shown you can build a fairly small camera around an APS-C sensor. This is a welcome camera and most of us don't understand why it took so long to bring to market.
Seems like 10 years too late in the making, but could be "groundbreaking" for camera industry. Can't someone rethink the SLR for modern times?
This doesn't irk me; I would enjoy owning the camera. But when I see the prices for the V-LUX 30 and V-LUX 40 !!!!!!!!!!!!!!!!!!!!!
SeeRoy: Terrific to hear that they're made with the "utmost diligence". Certainly preferable to carelessly throwing them together in a haphazard fashion with negligible regard to quality control and utter contempt for potential purchasers, I'd say. Others may disagree.
A lot of hyperbole in any press release, but the photo ones we read on dpreview are right up there with the best of them, Leica included.
svuori: I would've liked to see an articulated screen at last but maybe I'm not in their target group then.
Really good suggestion. Didn't realize it was missing.
Just what they needed to have a lineup of models like Sony, Canon, Nikon, although not clear if K-30 continues. Not difficult to engineer, as opposed to doing a full frame camera.
Just what they needed for now. More than a 2 DSLR lineup. Not difficult to engineer. Although it still amazes me what an entry level DSLR and kit lens cost.
dylanbarnhart: Time has changed. Photography isn't just about the absolute image quality anymore, just like cars aren't just about horse powers anymore. There's a threshold where megapixels are enough and low light performance is adequate. Today, most people usge photography as a way to communicate rather than as an art. As a communication device, the GALAXY S4 ZOOM is king.
How do most people use photography today? They snap what's happening, add some descriptions, optionally perform post processing, upload to facebook/instagram to share with their friends, then read friends comments on the picture. Can a D800 do that? Sure, but it's a lot more klunky. The amazing D800 doesn't have 3G/4G connection, nor does it have facebook built-in. Can an iPhone do that? Sure, but headshots look bloated and bird shots look like a dot in the sky.
Thus is the raison d'être for this hybrid camera. It's not about 2 devices in one, it's the one device that works best for today's typical usage of photography.
Big Nikon-Best Buy ad in USA Today. Every entryL WiFi with optional adapter.
Not sure I'd use this, but I like that Samsung is pushing the envelope. I sure see a lot of folks using their phones as their camera.
This is how good and how affordable non-exotic lenses should be. Nikon and Sony also have some affordable prime lenses in the 35mm - 50mm range.. Before zooms were all the rage, the standard lens that came with the camera was always of high quality and useful. That 80 percent with the 50mm equivalent are clearly past, however.
Bombenhagel: This is a camera which if released a decade ago in 2003, would have been an important landmark in compact camera technology. What people wanted back then was a step-up from the fixed-lens small-sensor superzoom: a compact camera with a large sensor, excellent IQ, and a high-quality (albeit slow) lens.
Before anyone here can remember, Leica used to be a premier innovator in camera technology. Now they are a company that time forgot, releasing products when they are no longer desirable or relevant. Sustaining themselves not by being competitive or releasing great products, they use shrewd marketing which exploits every bit of the slowly waining prestige of their long-standing brand name.
I'm certain Leica could have developed what everyone wanted: a fast, miniature full-frame M-mount with a rangefinder or very high-quality EVF, for perhaps a bit more money for the body than an RX1. Such would have kept them relevant in this hotly-competitive market. What went wrong, I wonder?
"Leica used to be a premier innovator in camera technology."Exactly. Maybe, Leica can't innovate in sensor technology or autofocus, but they should innovate where they can.
marike6: Many seem to be missing the fact that Leica has no intention of releasing an awesome, less expensive MILC in M-mount. They are going to protect their M series at all costs, so to expect them to cannibalize their lineup with a APS-C M Mount MILC is simply wishful thinking.
So you are going to get a lot of X1 or X Vario type of offerings along with a whole bunch of D-Lux rebranded Panasonic cameras.
This camera is not something I would buy but I don't get all the venomous comments and comparisons to the $7000 Hasselblad Lunar by people who have no intention of buying ANY Leica at all no matter what.
Do people think it makes them cool to diss this camera? Or do people think blasting this camera in comments is payback for some perceived pricing slight or a stand against all luxury items?
Leica is not trying to impress DPR users. If they were, they would have made an APS-C M-mount ILC for $999 a long time ago.
No. The reason is from a Leica, from a Hasselblad, we expect advances in what in photography means "state of the art." Even if this means build quality, ergonomics, strict manufacturing and performance tolerances, etc. Therein lies the disappointment when products like this are introduced. I would love to see Leica innovate something, as Fuji is doing with viewfinders.
Arn: Wow. Samsung keeps introducing interesting lenses, definitely a pretty good lens selection for a mirrorless system. This is one sexy fisheye! Great that they have put so much effort to reducing the size. The NX system deserves more fame! I hope Samsung will up the game with a follower to the great NX20, but will fix the loose diopter adjustment in an otherwise great EVF. It would be a shame to see a promising system dwindle due to no interesting camera bodies.
These are wonderful cameras. Function beautifully. Primes at 10mm, 16mm, 20mm, 30mm, 45mm, 60mm.
micahmedia: Leica...silly, Leica. Let me tell you what people really wanted. They wanted an Epson R-D1 with some new lenses and a Leica badge.
If you spent marketing money on incorporating an EVF--instead of that goofy strip tease campaign--you could have sold them for $3,000 a pop. They'd have flown off the shelves.
Leica, I don't get it. Are you afraid of selling volume? Are you afraid of success? Are you just out of ideas? Are you self destructive?
Really, lots of people love your products of old. You still make nice glass. And the new M is a great step in the right direction. But some of your other endeavors make us wonder. Toss these X cameras and this new mini M and try again. Please?
Exactly. I don't know why Mr. K of Cosina hasn't finally manufactured a digital version of its R cameras (also the base of Zeiss Ikon badged cameras). I would love a compact, affordable? body with great viewfinder/rangefinder to put LTM or M mount lenses on.
No doubt, announcements like this bring a lot of criticism. There's a reason. Leica and Hasselblad should be advancing the state of imagery. At least, this is a real camera. The Sony NEX are futuristic, minimalist, quality designs-no need for a LUNA wrap.
I guess all companies think alike. Introduce this is changeable mount and a small series of compact, fast lenses: 24-28mm; 40-45mm; 75-85mm. NO, don't want to cut into the sales of the Mother or Father starship.
JEROME NOLAS: The photographic future scares me a lot! Is this a best, hi-tech wonder Leica can produce? F 6.4 sounds like from the stone age...shame, shame and once more shame!
Makes one wonder how Canon could produce G series cameras with f/2 to f/3 lenses. And those cameras weren't that large.
Sad day in history of photography. How does this advance the state of the art of imaging. I feel bad for the Hasselblad name.
I think this is a strong and useful concept. If Sigma could do the same thing with its Foveon sensor, it could an even more compelling camera. But you have to love PR speak: "The Leica X Vario is distinguished by an intensely focused design concept. " No doubt.
Jefftan: 2013 is a milestone in camera historythese 2 camera is probably better than even DSLR with good lensbecause the lens is designed from the ground up to match the sensor
smallest and best IQ APS-C camera, few understand the significance of this development
I think that insight applies much more to the Sigma DP camera. We don't even know who designs these cameras and their sub-assemblies, let alone builds them in many cases.