This is like Toyota or GM saying you will always lease a car and never own it. You will always park it in their garage and always use their mechanics. It will always be an expense to you that is focused upon their budget and not yours. If you go out of town for a while or decide to do more walking or simply want to not use the car for a time to save money, don't leave anything of yours in the car because you'll have to pay to get it back. They can spin it however they like, it still boils down to taking ownership away from the user.
Great video of a wonderful film and an incredible photographer. I began my photography with Kodachrome and loved the warm tones. This video is well done and I appreciate those who put it together. We have friends who have degrees in film history/production who have always known and used digital. I will be curious about their response to this video. Thank you for letting us know about it and sharing it.