joepe: ..Way too expensive for ONLY the amusing 4D experience part. Marketed as a P.S. camera where consumers won't easy nothing over $100 it won't ever get to fund the innovative technology in a gently profitable margin.
Not enough to attract professionals into a new experience. While a simplified camera it doesn't promise not even a hundred of the fun that can be found in others zoom cameras with shooting settings, filters and others gadgets for about or inclusive half that price.
4D imagery will become a revolutionary way to interact with pictures, yet it will shake the principle of still photography as the final result it is not a still final render of an image.
All said, I suggest to (1) drop the price to around $200. (2) Lets the professionals photographer to experiment and create applications. (3) Gather the results and modify the entire photography industry with a better final product, which can be better address into the market diversity.
Looking at these pictures samples http://www.lytro.com/living-pictures/283 and try to get the house in the far back within focus, not possible. IT is all about the new "sensor". In real optics does it need a real good professional lens or a real point and shoot camera to get everything sharply focused :)
From a professional photographer stand point, this 'camera' have no focal depth control and no other exposure controls. The f2 8X zoom lens reveal nothing out the ordinary in relation with the capabilities of the new 'light field sensor'. And its resolution won't reach the needs for commercial quality prints.
For the amateur photographer with just the intention of snapping -worry free focus- pictures for the amusement of their family and their social network the $400 is kind of snub pricey gadget, not to affordable to consider.
And for the enthusiasts photographer is too much to investment to consider for experimentation.Without a DSLR body is just fancy sensor in very common lens. Or another point-and-shoot camera with a very awkward marketing strategy.
Seriously with that price tag the risk of falling in a slow tech dev that won't gain market in the next 25 years are greater than, lowering the price and quickly entering the mark to avoid been forgotten by a new superior tech forthcoming withing the next 10 years.
..Way too expensive for ONLY the amusing 4D experience part. Marketed as a P.S. camera where consumers won't easy nothing over $100 it won't ever get to fund the innovative technology in a gently profitable margin.