I've been waiting for a camera like this for years (Leica is not an option for me). I was going to jump ship from M4/3s, but the 18mm looks like a disappointment and the price kills the deal. I think Fuji is mistaking interest for demand.
Looks like a nicely designed system but it's certainly not "simple". I like that they concentrated on speed rather than megapixels, and put a viewfinder on it, but the IQ doesn't seem any better than my S95 and it looses on compactness. Plus the price put is in the "enthusiast" range. They'll probably sell a lot of the pink ones with the special cases.