Everlast66: People, don't expect cheap cameras with this new revolutionary sensor.
Sony are making some of the cheapest full frame cameras, which says a lot about the cost of the sensor itself. Even if they decide to sell it to their long time partners (Nikon, Pentax) bodies would cost in the range of $4k - $5k range, e.g. from Nikon.
This is the first and still the only BSI full frame sensor. This allows for the huge resolution without affecting low light and dynamic range capability.
Then the 399 Phase Detect sensor sites are far more, and better spread, than any DSLR will ever have. This enables way better Eye AF and other features that for the first time demonstrate in a practical setting the strategic advantages of mirror-less technology. And it will only get better with future refinement.
I am sure that Nikon can squeeze 10-20% more quality and performance out of this sensor if Sony decides to sell it to them, perhaps they can even base their first "serious" mirror-less camera on it.
Sony is investing billions in their sensor division, it is literally defining their business model after their near collapse. Their camera division will not even begin to sell enough of these sensors to justify the investment. I'm thinking that both Canon and Nikon will use them and this a7 will be used as a prototype
CameraLabTester: "What the big C and big N are doing to catch up on mirror less".
OR getting the goods for free on the agreement to buy the sensor
Not only Nikon, but Canon too. They can't produce these sensors. And Sony's camera department never seems to get it quite right which leaves lots of room for Conikon to sell their versions. Is this the sensor that Conikon will use for their first mirrorless ff?
Photoman: Will Leica make one like this and charge double?
Leica deserves a piece of this, they had to have put a lot of work into that lens
my first reaction was that this is dum but Sonyalphrumors says that this just may be the most preordered camera in Sony's history. Many average people like using their smartphones, these cameras will put far better pics on their phones. They will probably be a lot of fun too since the screen and the camera don't need to be connected.
Obviously not every alligator knows how to shoot a Canon
SleepyHammer: I don't care about the name. I just hope they make the firmware open source and hacker-friendly, maybe Android-based. I.e., just make the platform and let the community go nuts with the software. That would really differentiate them and make manufacturers with proprietary software run for cover or join the fun.
Apps and hacked firmware are two different things.
Hey now that's a thought, a hacker friendly camera. It wouldn't be everybody's cup of tea, but it would be fun for those who have that inclination.
D1N0: Put this right next to the polaroids. It's just businessmen trying to make a buck (or a yuan). No interest in real photography whatsoever. (just my prejudice, educated guess, enlightened vision, take your pick).
I think bean-counters have a heavy influence on all of them. The large number of models of cameras that are simply missing firmware features and maybe some minor extras makes it look like these companies are run by accountants who took some engineering classes :)