Superzoom bridge camera is a matter of compromise. Why so many people complaining about the image quality of this kind of camera while in fact they don't even have to buy it. This kind of camera are for certain targeted consumer and not for those of you who have nothing to do but spend lots of time analyzing all the dots and pixels just to find flaws in any particular photo. For most "John Doe" on the streets or a typical family man wanting simple picture of their family and a little scenery that only will end up in Facebook, this and many other "typical camera" is good enough. If IQ is the highest priority, then shut up and go live with the DSLR or what ever "bigger format". Stop bullying this kind of camera coz you wont buy it anyway, in fact why are people so unhappy every time manufacturer release new super zoom bridge camera? Llet others enjoy this kind of camera coz they will be happy with it, it is something that you will never understand.