fransams: Quote from image-resource:
"Though we had received permission in advance to shoot and post a small set of our laboratory sample shots reduced to half-size, we received notice after publication that Pentax wanted the images removed."
Why tell me why....
Why do you think ;)
Make such a cute-looking retro camera, and then place a 2/3'' sensor. And make the user actually buy lenses for such a small sensor. The flash looks like it has a mechanical life span of five launches. I could easily forgive lack of integrated VF. Oh, and pay 800 dollars by the way. No, thanks.