whtchocla7e: I don't know man -- after the Sony revolution, I have a hard time looking at anything with a "small" sensor now..
fuji is the perfect mix of high iq class leading lens and portability...the lens from fuji are amazing, and perfectly match the body..the a7 is not so small and most of all the native lenses are humungous..even the slow kit is simply big, much bigger than normal dslr lenses.. i mean if i want a portable system m43 and fuji are perfect, sony not...if i want a big iq lens and ff body i go with d800e, better af abetter system same money.another point is the a7 for adapted leica or k mount lenses. it will sell a lot.
Leok: Why are the 24-70 and 70-200 only f4? Panasonic already offers amazing f2.8 versions for micro 4/3 and Olympus has announced a 70-300 f2.8
As usual with Sony, interesting camera let down by expensive underspecced lenses.
while alla the sample posted especially wide open are not so stellar...i'm not impressed a all by what i saw...and those who say theses camera qwith 36 million kill medium format is beter they stop smoking.
HawaiiVolcanoes: Here are some FACTS: Sony makes their money selling INSURANCE in Japan...they LOSE money on all their cameras and electronics. Sony is an INSURANCE company...some of you may not believe this...but i'm sorry..it's TRUE. So....whatever cameras Sony makes...they're done to perpetuate this myth that they matter in the world of electronics. They probably spent more money "brown-nosing" DPReview and other review sites than they did on "development". thank you very much ----p.s. yes..these cameras are beyond ugly..period
i agree is very useful for adapted lenses, especially leica and pentak k limited, but as a systme nothing interesting...over expensive and big lenses. again the same problem with sony, miniaturize body but not lenses
PhotoHawk: Wow - that announcement is aimed at the heart of u4/3rds. The A7 and A7r bodies are lighter. I don't know about the lenses. But even if they are 100g heavier as a package the benefits of the FF sensor (noise and resolution as a system) would outweigh the small weight savings.At this point you may say that the EM1 has a few things the Sony can't do (IBIS for one). I would imagine that over time Sony will add the innovations missing. But 4/3rds can't be FF. So Sony can match Olympus and Panasonic on features but they can't match the performance the Sony FF sensor provides.
in addiction an establishe system with amazing lenses that are little and create a little compact system..the nex ff lenses are bigger than normal ff lenses...in addiction more than 3 years to introduce 15 lenses, and 3 years seems on the optimistic side, while the m43 has more than 20 now and more than 6 body to choose from, and more to come...in addiciton the video capability of gh3 and gh2 are still unmatched, no ff sensor will change thiis like nex had worst video due to codec and poor image quality. I think the a7 is great choiche for those wh have aold lenses to adapt, like k pentax user , like me, who want to try their lenses in a ff camera, but so far as a system the m43 is a bit more mature.
with all the money they have poured in dslr world they shuld have made a lot of return now after 6 years...in addiciton is a conglomerate pretty easy to hide loss in a department through some balance sheet magics...but really...they have produce tons of a mount dslr lenses and what they have n terms of market..4, 5%...im talking about a mount,,the nex saved their butt and i see where they are going.
reginalddwight: With Sony's latest FF MILCs, we may be seeing the beginning of the end of DSLRs as products for mass consumption.
Nikon and Canon should take heed.
mass production?the a850 3 years ago already sold for 1500 1600 euro...it was a mass product?people think that 1500 camra nowadays are mass market camera...ahhahahahah...but what do you smoke?
Michael Jardine: OK so I've got a D800 and an Olympus E-PL5. I've been looking at the OM-D as my next move up. What should I do? :)
why the d800 will serve th big resolution need...the microthird is a system with many small lenses that are great and cost far less...the em1 will focus much better than sony, aparthaving many feature not present in sony.
muhendragun: This is another idealism by Sony, how many people would buy their "weirdo" product such as Full frame pocket camera (RX1), Full frame video camera with E mount (NEX VG), Full frame SLT (A99), and now this. Only NEX that seemed "normal" and has good selling.So far, I do not see any advantages of using this type of camera other than ordinary FF DSLR, if you want to go FF then just get entry level such as D600 or 6D and you can have multiple choice of "affordable" lenses.
a bit of good sense...they prodiced a camera that costed 3000 dollar and everybody here talk aof revolution., now the kill this camera, that has not sold very well, with a cheaper model...everybody crying the iracle...the same with a900 a850 a99...still the dslr % os sony ff in the world is probably 0,05.now they will sell this camera cause people like to adapt their native lenses, but few ill buy those overexpensive camera,. results body sell for peanuts and zero earning. i''m thinking how long their dslr camera can los e money
Trollshavethebestcandy: Needs fast primes.
people whine becasue those price are out of th world.a 55 1,8 at 1000 a 70-200 2,8 at 3000 a 35 2,8, the second easiest lens to produce after the nifty at 800...while the great sigma with ssm an 2 stop faster cost just the same..
justmeMN: The gigantic mount adapter doesn't strike me as being very desirable. It undoes the point of having a small camera body.
silent shutte...the sony a7 has the same shutter sound of my 645d...and it doesnt have a mirro....have you ever heard a k5?
so lets see
a zeiss lenses that cost 1200...stopped down aat optimal aperture...1/125 plus oss iso 100...no aliasing filter and this results? i hope it's a user error, but every sample i have seen is like this. faulty camera sample? really i have a medium format 40 million digital camera and if these are a joke compared, but even compared wit a ape 24 million camera. maybe 36 are too much for the lenses ?
i agree for a top notch lense dstoped down with plenty of light and oss...its terribel....even the sample shown by brian adams are not so amaign, even the crop of the eyes...for example i have seen sample from sigma dp3 merril or medium format that blow away these. it can be a pre production firmware or user error.
njkdo: If the targed of this camera, is the professional photographer, Sony makes a miscalculation, because the professional photographer not only loves to look through a real viewfinder and above all know how to use it because he knows the photographic technique.Before long time because of all the Smartphone, all pocket camera and all the mirrorless, where you photograph what you see without understanding what you do, no one will know more true photographic technique and this will be a sin.
tried and find evf boring and full of defects....ever tried the ovf of a 645d? is lie beng immersed in a cinema with dolby sorround and else...
kavolis: 1699 for FF system camera... omg, this is a game changer...
people don't understand the point...especially sony...sony is losing oney on their camera..they can price it so low cause they produce sensor..but their lenses are 50 60% xpensive than competition...but these camera are good for using other cheap lenses.
jonny1976: they will sell a lot of this for adapted lenses..but who is gonna buyt those lenses 55 1,8 at 1000...the new 70-200 2.8 at 3000 dollar..ahahah...who is in chief at sony...donald duck?
that's my point...they sell cheap body an expensive lenses as always ending up with stock of lenses not sold....how long they can pour dollars in photo dslr without gaining a dim...good for us...it will be good for pentax k ff lenses...but from the sample i saw of the 36 million pixel...i have to say those who said this sensor is medium format category have smoked good grass...my 645d produce images that are amazing compared to those i see today.
they will sell a lot of this for adapted lenses..but who is gonna buyt those lenses 55 1,8 at 1000...the new 70-200 2.8 at 3000 dollar..ahahah...who is in chief at sony...donald duck?
Silvarum: Pentax may not have FF, but in APS-C DSLR market Pentax provides best price/performance in my opinion.
@richard..in my opinion the ff is more a fashion than other...okay you can have more dof or less it depends...but even using sometimes a mark2 i don't see this incremental improve in iq.i think if you want ff better you buy a heap d600. pentax has limited amount of resoruces and it's committed to apse. ff is a niche in photography. look at sony. nobody is buying their ff camera. pentax would be the same.
kodachromeguy: Excellent, this is innovative and very interesting from one of the smaller manufacturers. If we could just get American mass-market consumers to consider Pentax (or micro 4/3) and wean them away from their exclusive infatuation with Can or Nik....
mediocre zoom? ok i stop. the 60-250 f4 is a gem. the 50-135 tach sharp. the 16-50 is also a very good lens. u are a sony user...and talk about lenses? apart some zeiss over expensive lenses what? plastic cheap prime? and what? zoom? noting.
why people still talk about nonsense..penta is the best apsc system. ff camera are a minimal part of the market 2 3%? maybe....the apsc and micro third are still the bulk of the market. ...and only pentax own a dedicated sealed system with more than 30 lenses and 6 pancake high quality lenses...sure if you need a 400 2,8 that weight 4 kilo, look aother camera.
pentax has more than ff has 645d.