Mister Roboto: Time to get out of comfort zone, innovate and set a competitive price. Sooner or later, Apple will suffer the same wrath.
Apple has been able to twist and turn and maintain consumer interest with new offerings and upgrades. GoPro has a much smaller market and have not brought out a product that excites. The new Session is a actually a great product at the wrong price point. Fixing that is awkward.
tkbslc: Seems like another example of a company (and investors) that believe that their initial double and triple digit growth patterns will happen forever.
If you look at the figures, the sales and revenue appear to be very strong, but because growth is leveling out in a mature market, they are forced to act like the sky is falling. 1.6 billion in sales last year with near 40% margin and 105 people lose their jobs?
Nobody can be happy with steady profits anymore, it has to be growth every quarter or the CEO is out and the stock tanks. This mentality is not healthy for the economy and society.
GoPro stock has also been a target for short sellers who see a stock that is an emotional buy for amateurs. They know they can rock the market disproportionately as the holders are inexperienced. GoPro did miss expectations but shares move in far greater swings than larger companies with more experienced and institutional holders.
Eugene232: $1700 for APS-C camera..FF Sony costs $900
I tried to like a x100s, but couldn’t accept loosing in IQ after using A7..sold Fuji..
Wow, how the mighty are fallen. Sony was the darling of the web two hours ago, now it is last week's lunch.
Mister Joseph: Wait, what? $1,700 for a croppie with a fixed lcd?
No! This is FF µ43 is crop. 135 is MF (max falafel)
photomedium: Seems like a theme recently to produce successors of very popular cameras. First nikon with the D300 update now fuji with the xpro. Put in the price prospective, seems nikon comes out on top here for just 300 bucks more.Definitely this camera is intended to keep Fuji current customers more than grabbing new ones. Fuji seems maxed out on what they can deliver. Joystick, bigger sensor, dual SD. Can't even squeeze in an articulated touchscreen for fear of jinxing it and the max 8fps is more at the level of enthusiast DSLR than MILC.
Nikon does not rule the sales of cameras. I suspect it has something to do with the fact that people like other things too.
noflashplease: I keep thinking about the Sony A7II when I look at this Fuji. The Sony is the same price but with IBIS and a Full Frame sensor. I do like the concept the viewfinder on the X-Pro and X100 lines, but not enough to invest in APS-C in an era when Full Frame is about to become mainstream. Fujifilm either needs to invest in Full Frame or reconsider the X-mount. As it is, it looks as if Instax film is a higher volume business than Fujifilm's entire digital photography line.
"He knows the price of everything the value of nothing."
I used to have a camera powered by springs.
Photomonkey: This is a brilliant lens. Olympus has done a splendid job of creating a super telephoto lens that delivers the size advantages of µ43 with uncompromised optical performance. Add in additional IS and you have a package that is not matched by any other comparable lens.
The price is steep but this was never an item that will ship in huge numbers. They deserve their due.
Actually the smaller the sensor the higher the demands made on the lens. The fact that µ43 lenses are as good as they are is a testament to their native excellence. The sensor shift images actually do show very good performance on the premium lenses.
Photomonkey: Both excellent cameras but apart from the auto-micro adjust, they are just bigger, badder versions of the previous models.
No transformative tech here which is OK but when Sony, Olympus or Fuji comes out with a new model they have a greater likelihood of being disruptors.
@mosc, maybe you missed the point. This lens is objectively superb. It will cost a lot because nobody ships thousands of units of a specialty lens like this.The price makes no sense to you because you don't understand the appeal the system has for many thousands of users.
Olympus gets away with nothing. They earn every sale.
@inlawbiker, as I noted, bigger,badder versions. Same stuff turned up a notch. Not new stuff. Not innovative, not disruptive. So yeah, pretty much the same but with more padding in the bras.
Both excellent cameras but apart from the auto-micro adjust, they are just bigger, badder versions of the previous models.
This is a brilliant lens. Olympus has done a splendid job of creating a super telephoto lens that delivers the size advantages of µ43 with uncompromised optical performance. Add in additional IS and you have a package that is not matched by any other comparable lens.
NeilJones: Complete overkill. Sony a7r ii can achieve similar results at a fraction of price. With most images being web based now, who needs a 100mp!So silly.
I think the key aspects for this are the CMOS sensor large enough to bring fast, high DR images to MF. FF 35 is excellent but the MF "look" cannot be duplicated easily. 100MP is a side effect of a sensor of that size.
Peter Hurley is cut from the same cloth as Chase Jarvis. Very handsome charismatic guys with photo skills and great work ethic.
For both, their charisma and good looks are the far more important factor in their success than their photo skills.
We love watching these videos because they are so likable and cool and we feel that they like us despite our overweight, dorky selves. We feel that if we just changed a few things in our lives we would rock the photo world.But in the end it is those gifts plus crazy hard work that got them where they are. Congratulations.
RStyga: Good video. Great reminder that MP is not an important factor in digital photography once a minimum MP threshold is reached; 16MP is plenty.
But people still say they need more.
Irrespective of the price they ask, the history of MF pricing of the premium brands has always been high.So you don't want to pay the price, hooray.
Thanks for sharing.
Reactive: Isn't this a classic case of a solution looking for a problem? I wasn't aware my existing UV filter's tiny weight was a problem - it's insignificant compared with the lens weight. I wasn't aware it needed to be 10x stronger, as I've never been stupid enough to smash it against objects. I wasn't aware it needed to repel water and oil, since an occasional clean with IPA keeps it spotless. I wonder if Sigma will charge 'Art' prices for their completely clear glass filter? If so, they should move into homeopathy. Perhaps their next product will be a military-grade nuclear-hardened titanium lens cap?
You may be unaware of the need, but you know that Sigma is very aware of the large base of GAS-afflicted consumers just waiting to strut into their camera clubs and fora with their latest bit of gear that makes their cat pics just that much better.
tkbslc: What about the new RED Raven. 4.5K/120fps camera with APS-C size sensor and 16.5 stops of DR! Starts at $6k
16.5 stops of DR. I don't know whether this is true or even possible but I am puzzled why no one has questioned this claim.
This means real value for money despite the price.