tkbslc: I think they are going after the wrong competition. NOBODY has a chance against the depth of Canon and Nikon in the FF DSLR market. But right now there is only one* FF mirrorless player. THere's plenty of room to compete there, especially if you can get some compact lenses in play. They could play up the retro love with an affordable K1000 rebirth along with some awesome compact primes. Of course it would require a different mount, but there aren't many current FF lenses in K mount anyway.
*excluding Leica because they aren't really mainstream
There are only 3 FF players in the ILC category (Yes Leica is a niche). Pentax now will be a player with an already established field of lenses . Their success with the 645Z has no doubt emboldened them to aim for more customers and, despite the opinions of some, feel the market is there.
I think it is not valid to fault their strategy because they lack the range that Nikon and Canon have. All these manufacturers know what they sell and to whom they sell.
They are abundantly aware that there are a lot of Pentax users who want FF. In addition they know that the bulk of FF cameras are sold to hobbyists that do not care about the availability of a 400mm f2.8 or an 11-24 zoom. Many will buy additional lenses but Pentax knows that many will be fast primes because of the fashion of shallow DOF. Add a couple of zooms and they make 95% of all photographers happy.
Moreover, the hype over mirror-less cameras is lost on many would be buyers. At the end of the day mirrorless means an EVF and a slight advantage in body size. We are close to exhausting the vein of that marketing fizz.
Jay A: I find it strange that for months people have been bitching over the compressed RAW files, wanting Sony to do something about it and now that they are people are bitching that they are!
I think we knew that would happen.
A nice simple "Hooray for Sony"
Now all it needs is a M43 version.
Photomonkey: Old wine, New skins?
So, most are carry overs and a couple in need of updating got it. I think they look nice and helps rationalize the line. They were getting a little wooly in their product range.
Old wine, New skins?
luben solev: "With only a couple of newly designed lenses, the Milvus series seems to be an attempt to bring some of Zeiss' existing lenses into line with the new smooth, industrial look of its other named lines like the Otus and Touit."
So it's mainly a marketing exercise then?
I was wondering the same thing. It seems that these are all current lenses in new barrels. Of course I did not read to find out whether they are re-formulated as the price made it moot. However, it seems to me that an upgrade in the 50 1.4 and 85 1.4 makes the Otus versions less of a compelling choice.
Retzius: a bunch of pictures of a fountain and a bowl of apples don't really show what this camera is capable of...
I think this camera is ridiculously priced except for very high end portrait photographers who book celebrity sittings. these types of images do not show why they would use this camera instead of a competing medium format brand.
thanks all at dpreview but I'm just keeping it real
"keeping it real"? The vast bulk of cameras are sold as hobbyist toys. As such, the rationalizations for purchasing or not purchasing are just that; rationalizations.
If you love the idea of MF and the Leica narrative then you may want this camera. In the same way, if you believe that only Olympus "gets" photography then you will be the advocate for them.
The pricing argument is a meaningless one when talking about toys, if it were, Porsche et al would have been bust decades ago.
ZJ24: Very interesting, thanks for featuring this photographer. I wonder how many of those who have written disparaging comments below have
- sold a photo- been paid for their work
Or perhaps I'm mistaken and you're all shooting for Sony, Pioneer and Disney right now ...
Beauty is in the eye of the checkbook holder.
The internet is a wonderful place to hear criticism from those who possess internet access and a desire to say "f**k you and your camera skills."
Great interview with useful insights in to the field. I notice it provokes the usual critical comments from this who do not work in the field. Dislike of the work is fine, but don't confuse one's dislike of work with bad work. The success that this fellow is having is a testament to his skill at making work the market wants to pay well for.
Would that all of us got paid well for what we love to do.
olsenn: They are definitely copying the style of the Sigma Art-Series lenses.
I think it is nice to see these lenses, which substitute weight/size, VC, and weather-proofing for a slower (f/1.8 vs f/1.4) widest aperture when compared to the Sigmas. However, $600 for a 45mm (why not 50mm?) f/1.8 seems like a bit much. Plus it looks much cheaper (plastic vs metal, etc) than the Sigma lenses.
I think it will be a good product, but it won't sell (well). Not until they bring the retail price down to at least $400... probably $300. I imagine folks would be willing to pay an extra $100 vs the Nikon 50mm 1.8G for VC and hopefully better IQ. Not $400 though! That's 3X the price
Tamron, like other 3rd party manufacturers, do not seem to hang on to MSRP so I think the street price may be much closer to your hopes.
Henry Richardson: Panasonic also uses lossy compression for its raw files. Here is just one place to get info about that:
Well, if Oly and Panasonic are using compression it isn't showing up in any meaningful way in the scene comparison tests or in my images.
I will have to use DPRs camera comparison tool to see how Panasonic stacks up against Olympus. I am not sure if I will see it.
DFPanno: Perhaps the IQ differential is greater when one directly views the file but I don't see anything here that I can't generate with my RX1.
As a single focal length camera I also prefer 35mm.
Incidently - People complain that the RX1's EVF is not built in but I love the fact that it swivels upward 90 degrees. I use it all the time in that position.
That said this will be a nice camera for those interested in what it offers.
There are tools that cost less but for some this tool is the one that gives them joy. I currently shoot Canon and have never really had joy from them. (Work tools). However my old Pentax H3 , Minolta SRT-101and my old Leica M4 did give me that joy. Today, I kind of get a tingle when I shoot my M43 stuff but it still isn't what I got with my old stuff.
Considering that the vast bulk of images will be viewed either on the web or phones, the notion of enjoying IQ is a solitary affair on ones computer with images zoomed 200% in PS.The real joy for me would be to use a great tool while acquiring those images.
Does this mean we will be seeing the Canon 5DkIV review shortly? ;)
RubberDials: The journalists on this site must die a little, inside, when they read some of these comments.
If they haven't gone blind looking at ANYTHING on the net.
Chris Noble: This is not a "closer look" by DPR; it is an extensive advertisement entirely written by Sony.
If this seems like an awesome camera to you, how did you get that info? If it was written on the internet it seems you would leap upon it as pap delivered by Sony. I think careful reading of the article would let you know that it was actually a fair amount of independent reasearch with some universally available tech info.