ms18: Charge more pay the extra money to adobe so they will support your RAWs and we can use the camera properly
Sigma users represent too small a market for the effort Adobe would have to expend.
falconeyes: Nice body. But the MF problem of lack of fast or affordable lenses persists, i.e., this will remain a niche product although I applaud them to be first for a possible new trend.
2695$ for a 70mm/2.5 equivalent when a very good 85mm/1.8 equivalent (for full frame) is 500$? In theory, MF lenses (with the same equivalent properties) should be cheaper (they are easier to make) but so far, nobody delivers on this technical promise.
Sony had a smaller inventory of native FF lenses when the A7 came out. I notice they are still here. I also notice that their latest G-Master lenses are approaching Hasselblad lenses in pricing.
As for game changer, yes in MF no for hobbyists.
Photomonkey: I suppose the next thing is a Hasselblad forum here?
Haha.Like the Pro Digital forum where three pros check in on the trolls twice a year?
The lenses use leaf shutters. Thus they are going to be constrained in absolute speed by that. It also makes the barrels a bit larger.The leaf shutter is an enormously important feature for pros and those using flash.HSS and Hypersync are weak workarounds by comparison.As for the price, as noted above, economies of scale. That is why Pentax is charging $5k for its new 645 lenses.
These are bargains by comparison.
magoo_on_safari: The point of this camera is not for male tech heads at all. it is a 'firetruck you uncle bill' camera for professionals who prefer using light efficient cameras (like female wedding photographers). I think by your comments most of you are 'uncle bills' who have so much emotional energy invested in your equipment that i often wonder what happens to your photos. So as a pro photographer this camera is a godsend, it is a revolution, and i'm glad they charge to much for most uncle bills to buy!
kadardr: 50 MP is no snapshot territory. You have to think several times. Production job. The alternatives for (or similars of) X1D are the RX1RII and the Sigma Quattro SD H. The former lacks interchangeability and have to be rigged up. The latter has a 1/180 flash syncro speed, so not for fancy flash work. But the price of X1D is really at the pro level, and these others are much cheaper. As for the X1D lenses the 24, 35 and 70mm equivalent (30, 45 and 90mm) set is good enough as a start. A 150mm tele and a 100 mm macro could be the next (may be final) step.
Taking snapshots with the Hasselblad will also be very easy. But at bottom it is a pro tool and the keys are sensor IQ and leaf shutter lenses.
The Canon 5DsR and the Nikon 810 are superb but are just evolutions of the 35mm SLR idiom. This is a new form for MF. Kinda like the Mamiya 6 with a digital sensor and the advances of 30 years.
I suppose the next thing is a Hasselblad forum here?
Joe Pineapples II: Wow - I love it. This looks like the digital successor to my old Mamiya 6 medium-format rangefinder. I reckon Hasselblad have knocked one out of the ballpark here. This could be destined to become a digital classic.
The Mamiya 6 wasn't cheap either but it was much loved.
Wild Light: Medium Format in a body not much bigger than a Leica M. Game changing indeed. It will come down to lenses though, for me. There is no fast standard. For me it needs a 70mm f2 and with no focal plane shutter to adapt then it needs to tick boxes. I will wait but no fast standard and I'm not in.
Considering that MF is not the usual province of fast lenses (Contax 80 f2, Bronica 80 f1.9 and Hasselblad 100 f2.2 notwithstanding All FP lenses BTW) you might have a long wait.
One cannot really look at the Hasselblad strategy from a consumer -me-too point of view. Had they done so, they would have been endlessly fending off criticisms that Sony/Canon/Nikon are similar/better/cheaper.
Their market is not has not been the amateur and their preoccupations. Their foray into the Sony-cam fiasco is evidence enough of that.
rrccad: so how is this a game changer?
it's certainly well priced. it's a mirrorless camera with greater than full frame sensor, less than a 645 sensor size, no articulating screen, with difficult lens adaptability.
because it doesn't have a mirror it's a game changer?
Leaf Shutter Lenses: Enormously important to pros and others using flash extensivelyLow price point for those wanting to transition to MF with LS lenses of superb quality.The small size is a bonus but also an artifact of its minimal design taking full advantage of the mirrorless design.Pros will have no concern about size or weight but will appreciate the fact that it is similar in bulk to their Canikon gear and actually affordable.
Your concerns are why you might choose a Sony or Olympus or Fuji. Fine.But pros, and those wanting the features of the X-1D are delighted by its intro.
Photomonkey: As others have noted this really is a brilliant achievement by Hasselblad.A clean sheet design incorporating the heritage of leaf shutter Hasselblad lenses and the latest mirrorless design.They have created a beautiful minimalist design as a platform for a new line of lenses that build on their heritage of superb optics.The pricing is a breakthrough and was presaged by Pentax's success with moderately priced MF in their 645z.Hasselblad realized that the demand for moderately priced MF was real and they committed to a camera that arguably is one of the best possible MF iteration today.
Its small size will and good price will attract a new generation to MF that will find new ways to use this format. I am certain that Hasselblad will follow up with more lenses and most likely TS and other specialty lenses that will make this a must have camera for many pros and other enthusiasts.
Nope, but there will be incentive by Hasselblad to make them if the body is as successful as I expect.
As others have noted this really is a brilliant achievement by Hasselblad.A clean sheet design incorporating the heritage of leaf shutter Hasselblad lenses and the latest mirrorless design.They have created a beautiful minimalist design as a platform for a new line of lenses that build on their heritage of superb optics.The pricing is a breakthrough and was presaged by Pentax's success with moderately priced MF in their 645z.Hasselblad realized that the demand for moderately priced MF was real and they committed to a camera that arguably is one of the best possible MF iteration today.
String: Flash synch at 1/2000... nice.Could be the ultimate on location camera for fashion/portraiture and certainly a smaller package than the existing Phase1/Hassy for the remote landscape guys.
Well done and awesome comeback from the "Stellar" days!
Also a tempting body for all the H body owners out there.
Jeff Fenske: Will there be 35MM ADAPTERS to use Canon/Nikon 35mm lenses in 35x33mm, 4:3 and 16:9 in FULL FIELD OF VIEW?!
Like a MULTI-ASPECT RATIO SENSOR — with Hasselblad COLOR that does NOT compromise color to achieve high ISO.
It is actually a very smart move on Hasselblad's part. Leaf shutter lenses allow flash sync at all shutter speeds which is a huge feature for pros and others using a lot of flash.Second, it follows the Hasselblad tradition of using leaf shutter lenses.Third, it prevents the adaptation of third party lenses and thus supports OEM lens sales.They note the H series adapter which allows the whole range of Hasselblad lenses to be used which gives the X-1D a huge advantage already for existing H camera owners and the large market of used lenses.Lastly, the leaf shutter is nearly silent. So one could use this as a street camera (not really I suppose) or a great wedding cam.
Sdaniella: mirrored or mirrorless X1D medium format:an excellent affordable 29mm (29.3mm) F/1.7 (1.71) rectilinear AF WA prime would be a nice start ... (FF: 24mm F1.4)I have always found FF 28 (=MF 34.22) and FF 35 (MF=42.78) lens fov too long for my FF needsso as long as MF has no decent lenses that fit my needs, it remains a non-consideration (cost & bulkiness notwithstanding)
...but the high X1D price, remains in MF territory (appeals to MF folks looking for a budget model)
MF lenses (especially LS lenses) have never been about speed. The fastest MF lenses were for focal plane shutter bodies.The high ISO capabilities overcome a lot of the issues with slower lenses.In the end, MF cameras are not just FF 35 substitutes but a different breed of cat with their own strengths and weaknesses.
Ernest M Aquilio: Fixed lens medium format? Or perhaps akin to the Tri-elmar Leica, 28, 35, 50 or 35, 50, 75 equivalent?
I can dream.
I think Fuji might make the fixed lens camera while this is an interchangeable lens mount body that build son the modularity of the Hasselblad history.
AlanG: DJI and Hassy formed a strategic alliance last year. So maybe this product is the first result of them teaming up.
Free drone with purchase of an HD6. Yay :/
Photomonkey: What? Where are the equivalence comments? f7.1 on MF? Not interested. ;)
I know. I'm just having fun.
What? Where are the equivalence comments? f7.1 on MF? Not interested. ;)
fatdeeman: I'm actually surprised how compact it is, dead serious.
The T aperture might be a lot less than 4.5 I'm guessing.