TL/DR: I presume the trolls have rubbished the lens and/or samples while a few have declared the arrival of the 85mm messiah.
This just what Sony needed to convince more people, and particularly pros, that their cameras can be credible pro tools. Size is a non-issue for me as fast lenses have to be largish to cover FF. Durability and reliability are key.
It would be nice to have thumping large battery too.
Gesture: The high-point, end-point of digital SLR with optical finder?
Actually the Nikon people would say that was the D5. ;)
Valiant Thor: All this talk regarding high cost and arm and a leg chatter seems quite bizarre to me. The average American will pay around one million dollars in interest (mortgage, credit card, car loans, etc.) in their lifetime to criminal bankers (banksters), yet whine about paying $350 to a great company for a beautifully designed and manufactured piece of equipment. Now that's weird.
My Polish immigrant family taught me to work and save my money and pay for everything I purchase and pay no interest which I have done my whole life, so $300 to $400 for a nice tripod is a piece of cake and I get to keep my arms and legs. Just my rant on usury.
You must be new here. Whining about price is more popular than taking pictures among this lot.
sneakyracer: These guys are cool. I like Fuji. It says a lot about a company when top execs. talk with such candor, passion and common sense. A lot of that is missing in today's world.
@Ed, Really? People knowing the basics? This and every other forum is filled with people who endlessly natter on about IQ while viewing at 100% and greater. That is a conceit of the "purists". The vast majority of people here and elsewhere are viewing their images on uncalibrated monitors ranging from 60" TVs to phones. Additionally, most look at a photo and say "That's nice" or "That sucks". They never concern themselves with the details. That is the global market and that is the volume that a manufacturer must satisfy. That is why we have "art" filters, video and JPG.
Don is correct. Almost no one prints anything of significant size.BUT they have to respond to all the cranks who view their cat photos at 400%
vladimir vanek: Kind of steep pricing, I'd say...
The real question is the consistency of the product. I have a number of panels form the same manufacturer (Cheap Chinese) and they are each a different color. One is already getting dimmer than the other. I note that the LED lights for cine are miles more expensive and they tout the color, and consistency,
Mister Roboto: Time to get out of comfort zone, innovate and set a competitive price. Sooner or later, Apple will suffer the same wrath.
Apple has been able to twist and turn and maintain consumer interest with new offerings and upgrades. GoPro has a much smaller market and have not brought out a product that excites. The new Session is a actually a great product at the wrong price point. Fixing that is awkward.
tkbslc: Seems like another example of a company (and investors) that believe that their initial double and triple digit growth patterns will happen forever.
If you look at the figures, the sales and revenue appear to be very strong, but because growth is leveling out in a mature market, they are forced to act like the sky is falling. 1.6 billion in sales last year with near 40% margin and 105 people lose their jobs?
Nobody can be happy with steady profits anymore, it has to be growth every quarter or the CEO is out and the stock tanks. This mentality is not healthy for the economy and society.
GoPro stock has also been a target for short sellers who see a stock that is an emotional buy for amateurs. They know they can rock the market disproportionately as the holders are inexperienced. GoPro did miss expectations but shares move in far greater swings than larger companies with more experienced and institutional holders.
Eugene232: $1700 for APS-C camera..FF Sony costs $900
I tried to like a x100s, but couldn’t accept loosing in IQ after using A7..sold Fuji..
Wow, how the mighty are fallen. Sony was the darling of the web two hours ago, now it is last week's lunch.
Mister Joseph: Wait, what? $1,700 for a croppie with a fixed lcd?
No! This is FF µ43 is crop. 135 is MF (max falafel)
photomedium: Seems like a theme recently to produce successors of very popular cameras. First nikon with the D300 update now fuji with the xpro. Put in the price prospective, seems nikon comes out on top here for just 300 bucks more.Definitely this camera is intended to keep Fuji current customers more than grabbing new ones. Fuji seems maxed out on what they can deliver. Joystick, bigger sensor, dual SD. Can't even squeeze in an articulated touchscreen for fear of jinxing it and the max 8fps is more at the level of enthusiast DSLR than MILC.
Nikon does not rule the sales of cameras. I suspect it has something to do with the fact that people like other things too.
noflashplease: I keep thinking about the Sony A7II when I look at this Fuji. The Sony is the same price but with IBIS and a Full Frame sensor. I do like the concept the viewfinder on the X-Pro and X100 lines, but not enough to invest in APS-C in an era when Full Frame is about to become mainstream. Fujifilm either needs to invest in Full Frame or reconsider the X-mount. As it is, it looks as if Instax film is a higher volume business than Fujifilm's entire digital photography line.
"He knows the price of everything the value of nothing."
I used to have a camera powered by springs.
Photomonkey: This is a brilliant lens. Olympus has done a splendid job of creating a super telephoto lens that delivers the size advantages of µ43 with uncompromised optical performance. Add in additional IS and you have a package that is not matched by any other comparable lens.
The price is steep but this was never an item that will ship in huge numbers. They deserve their due.
Actually the smaller the sensor the higher the demands made on the lens. The fact that µ43 lenses are as good as they are is a testament to their native excellence. The sensor shift images actually do show very good performance on the premium lenses.
Photomonkey: Both excellent cameras but apart from the auto-micro adjust, they are just bigger, badder versions of the previous models.
No transformative tech here which is OK but when Sony, Olympus or Fuji comes out with a new model they have a greater likelihood of being disruptors.
@mosc, maybe you missed the point. This lens is objectively superb. It will cost a lot because nobody ships thousands of units of a specialty lens like this.The price makes no sense to you because you don't understand the appeal the system has for many thousands of users.
Olympus gets away with nothing. They earn every sale.
@inlawbiker, as I noted, bigger,badder versions. Same stuff turned up a notch. Not new stuff. Not innovative, not disruptive. So yeah, pretty much the same but with more padding in the bras.
Both excellent cameras but apart from the auto-micro adjust, they are just bigger, badder versions of the previous models.
This is a brilliant lens. Olympus has done a splendid job of creating a super telephoto lens that delivers the size advantages of µ43 with uncompromised optical performance. Add in additional IS and you have a package that is not matched by any other comparable lens.