Who buys point and shoot cameras when phones are just as good? They should have put their design resources into real cameras.
Another update for cameras I don't own :/
$800m for more of the cloud thing? Go figure!
Companies go bankrupt all the time with little warning. When this happens the receivers lock the gates and any assets therein are at their disposal. If Adobe becomes insolvent the cloud effectively goes poof. Wise users will have raw backups off line, however any PP changes in the cloud are at risk of being lost forever. So if using the cloud one might be wise to have backups of finished jpgs as well as raws. This could double off line storage requirements adding to cost and time.
I love LR but I don't have to have it. Enjoyment is in the photography not the PP. PP is simply an attempt to present pics so that others may have a taste of that enjoyment. I can do the same with other software.
I admire those photographers that can get perfect jpgs straight out of the camera. If we were all that good Adobe would be out of business. Perhaps we would be better off spending the money on improving technique. Once learnt, no one can take it away.
Raist3d: No thanks. Adobe, keep your cloud. If you ever make LightRoom cloud mandatory I know that's the day I am switching permanently to another RAW converter.
Lightroom is good, but not that good!
It looks like one of those plastic coffee table toys that is actually a cigarette lighter and tooth pick lolder.
I was keen till I read Richard Butler's First Impressions where he says, "...once I've made the decision to carry something that isn't pocketable, I want a step up in image quality to make up for that inconvenience."Nothing truer has ever been said. I didn't bother reading on. Despite being unashamedly an Olympus fan boy, I no longer have any interest in this camera.
sadwitch: IMO Sony tries much harder to get into the pro market and they probably have flush most of their effort down the drain in the camera market. Consumers, holiday snappers, enthusiasts and semi pro are the much wider market that Olympus should target their effort in selling their system.Contrary to popular believe, pros don't switch or upgrade gears every time a new model is being announced. It's the enthusiast or gear heads doing that and making the most noise and they are the segment most willing to part with their money if the product speaks to them.
The m43 series is an excellent move by Olympus and Panasonic although i hate to admit it as a previous owner of the E-system. They effectively created a new segment for other companies to compete in and to date only fuji showed a strong alternative IMO.
Getting out of low-end compact cameras is a right move in face of smartphones and they're right in focusing on niche applications that smart phones can't do like zooms and tough range.
@yabokkie I beg to differ. Sony's heritage is Minolta and Konica. Who would dispute their pro credentials.
BobT3218: In hindsight, Olympus may have been better off continuing on their original push of making 4/3 a truly pro alternative rather than being distracted by m4/3. I fear they are now too far behind in the pro market, except for lenses, and are are being faced with a fizzling of m4/3 as Nikon are finding.
Richard Murdey, if you have ever used an E-5 with a Zuiko Digital 300mm f2.8, you wouldn't be asking that question.
In hindsight, Olympus may have been better off continuing on their original push of making 4/3 a truly pro alternative rather than being distracted by m4/3. I fear they are now too far behind in the pro market, except for lenses, and are are being faced with a fizzling of m4/3 as Nikon are finding.
That surprises me. I left Google for Firefox. Unlike most other browsers, Google refuses to implement colour management resulting in colours that look wrong. Have they fixed it in Google+ or what?
wlachan: It's good to know 4/3 wasn't dead but it must be in a very difficult spot. Would Olympus be able to produce a super high performance body that is affordable enough when compared against Canon & Nikon's similar DSLRs? And how about those way overpriced lenses? It's like half the weight and engine of a Ferrari but asking for the same price because it can accelerate just as fast. Hello?
You need to do more research comparing like for like, image quality, build quality, DOF, size, weight and lastly price. You will then realise what a bargain the Zuikos are.
Sergey Borachev: Is it possible that this solution that Olympus is developing for its legacy top level lenses is a mirrorless one, and not a DSLR? Or a pellicle or some other solution?>
Quite possible and even likely I think!
forpetessake: Olympus goes against the grain. They know full well that FF is much better suited for professional market, even P&S is moving into bigger sensors, and yet they insist on manufacturing professional equipment with small 4/3 sensor. Are they being nuts?
Really! I would have thought medium format was the professional's choice.
The girl is gorgeous, 100% woman. The photo is great too. Very South Pacific'ish.