steelhead3: The lens is G rated...higher than the Zeisses.
Sony usually uses a G branding for zooms and the Zeiss branding for primes. Look at their latest investor relations presentation, it is explained there. Both are high quality brandings, and you can't make assumptions about one or the other being of higher quality.
AngryCorgi: Wait...I thought they closed their studio! Someone step on this slug and put it out of it's misery. Hassleblad has become a total joke.
Yes the design studio is closed - they found that asking the cleaning lady to design the camera will give them exactly the same result as asking the design studio. We may still see more of this stuff!
jtan163: Oly and Sony's partner ship pays off for Sony.This will be a total monster for adapting lenses.When the A7sII comes out it will be an even more incredible video camera.
@mister_roboto: you can probably also tell us that an Airbus is a Boeing design, right? They basically look the same after all.
ZoranHR: Big attention this camera gets. I would like Sony system continue to improve,there is a space. So far I m not interested. Battery life is poor. Also I would like to have an oportunity and see how it feels in hand with some proper glass. I m afraid FF lenses are heavy and whole package is akward to hold. But that I would have to see.
So you are telling us you do not buy an otherwise great camera because of what you call poor battery life? Seriously? You do know that batteries are exchangeable and cost next to nothing, right?
topstuff: So this has the IQ of a Nikon D750 in a much smaller package and a great EVF.
Whats not to like?
If Sony expand the lens range ( a fast 35mm prime please ) this would be perfect.
I wish my D810 had an EVF. Maybe the 2nd generation A7 is the answer.
I think the A7 was always worth waiting for the 2nd generation.
Isn't the Zeiss Loxia 35mm F2 fast enough?
Vasiliy Ivanov: Still no Fuji, this is not acceptable, bad soft.
It is acceptable for anyone except Fuji users.
dbo: Why is it mandatory to be a pro photographer?
I am advanced enthusiast, owning A900/A99/A7R/A7S and all G/Z lenses except 35G/70300G/500G.Not enough to be recognized as a support-worthy customer. Unbelievable.
F..k o.f, Sony...
MediaDigitalVideo: Can you use it as tennisball ?
Yes - but only once.
Frank_BR: Yes, human eyes also have liquid elements and variable lenses. Maybe you have two Canon lenses but never knew that.
Could be true - my eyes are getting worse and worse as time goes by.
mick232: Once people start getting laughed at because they are shooting with Canon gear, the alarm bells should be rining.
@CheetahCJ: sure, but it is the amateurs who bring revenue.
Once people start getting laughed at because they are shooting with Canon gear, the alarm bells should be rining.
This is really pathetic. Nothing to see here, please move along!
Sonyshine: 1" sensors hit a sweet spot for me. A great compromise between speed, size and IQ.
I wouldn't compromise on IQ. The higher the better. But of course, you could be different minded.
Chuck Lantz: I noticed a couple of interesting bits; ... an ashtray at the engineers station, and a panel where "gauge" is spelled "guage." Kinda makes me wonder what else they got wrong in all those goodies.
There is no reason not to trust a cigarette smoking engineer in 2014.
maxnimo: Nice article. I just wish that first photo of the entire aircraft had been taken with something longer than a 2mm lens.
It's actually 14mm.
So how exactlly do you mount an E-mount lens to an A-mount body using an adapter? Clearly, this must be possible, since the SVP calls the two systems "fully compatible".
Or is that only possible in Sony fantasy land, where we declare two systems compatible regardless of the reality?
designdef: Makes me very happy I swapped all my Nikon gear for the Sony SLT-A99 Full Frame Mirrorless, two years ago! Looks as if Nikon may catch up in a year or so?
The A99 is not mirrorless. The mirror just doesn't move.
Specs are all nice... checklist items all there. But does Samsung offer continuity? Will you still get a camera from Samsung in 5 years that you can mount your expensive Samsung 300/2.8 onto?
These electronic giants get out of a market as fast as they enter it, if it isn't profitable anymore.
Peter Gregg: Hello - no 4D Autofocus info? What cameras? It is firmware updatable? New cameras only?
With Sony, everything is firmware upgradeable. You just go to the store and buy the newer model. It will have the firmware upgrade.
joelR42: I've thoguht for years that Sony was missing an opportunity by not using this tech in their mirror less cameras. Seems like Fuji beat them to the punch.
Mirrorless has brought focus peaking and live view magnification, which allows much better focussing with the STF than what was possible before. I don't see the need for AF. It would be nice to have, sure.