After all that was written just for two days, I believe there is no turning back for Hassy. Redesigning, new project plan, new creative concept and also new mindset from Hassy towards the market and what their customers actually value in their brand. Photographers doesn't value, fancy wood, carbon or stylish polish super-duper Mg - Al body.
Photographers value and respect Hasselblad for what they are!
zavart: If all You guys want Hassy to survive as a pure photographic tool company then put the money where your mouth is! i.e. Rush in droves to the nearest photo equipment outlet to buy their regular cameras ! It's all too easy to say what other company should do to survive but it's quite different thing when it comes to give them ready recipes ! Maybe the price for this company to survive as a tool company is also to make separate fashion cameras which most of You guys will have to learn to ignore !
I understand your point, but your statement doesn't actually correspond with what Luca said on the interview. If they really need to survive on the market there are many other ways to do it, and this isn't one of them.
Freemindset: ...I hope now you understand that photographers are not just a bunch of consumers, ready to play with every new toy on the market. Profit is nothing compared to your name in the industry. Please do yourself a favor by redesigning this concept before it's too late.
All the best,Freemindset photographer
Totally true! Hassy is not a jewelry company!
Eager to see the new mini XF1! Looks really good!
...I hope now you understand that photographers are not just a bunch of consumers, ready to play with every new toy on the market. Profit is nothing compared to your name in the industry. Please do yourself a favor by redesigning this concept before it's too late.
Free advice to Hasselblad's management team behind this concept - Go back to the drawing board immediately!
The potential in your cooperation with Sony is HUGE, but you are this close to make your worst strategic decision ever with this cameras. I have never ever seen in my practice as PM practitioner such a fail from the start of a product / project. I really respect you guys, Hassi is one of the biggest names in the industry. But come on - Luca's interview was lame, no offence Luca. Defence position in this situation makes things even worse. Who will believe in this product - Paris Hilton, King Abdullah, Roman Abramovich? Are they your targeted audience? Can't you see where the market is going? Did you notice the great success of Fuji's new old style cameras? Hellooo, are you blind or deaf? Do you remember Hassi XPan? Why not integrate Sony's technology in a new digital version of X-pan. Then you can try to sell it for 2-3k and yes you will have big chance to succeed....
Quite true Samuel. Photography on this year's Photokina became "Consumography".