The 7D is a product of Canon's marketing strategy, which tries to avoid competition among its own products. The 7D tries not to take sales from the 1D-X by keeping the sensor small, and it tries not to compete against the 5KIII by keeping the frame rate higher. What people want is a camera lighter, smaller and cheaper than the 1DX, and it is full frame, rugged, and as fast in frame rate as the 7D, but at the same time cheaper than the 1DX.
Unfortunately these lenses cannot be compact because the wide angles apparently are retrofocus designs, meaning they were originally designed for SLR cameras, and their rear elements are not as close to the sensor as are the Leica M series wide angles. Further, the short registration distance means the telephotos will need some extra length in their barrel to compensate. That means, paradoxically, the mirrorless cameras have wide angle lenses that are the same size as SLR cameras, and the telephotos are even longer than similar SLR telephotos.
That is an interesting camera. Until now, only Sony has been able to sell sensors to camera makers. Samsung makes its own sensors, and so did Panasonic, but the other independent sensor makers have not had any orders. The Belgian sensor maker with a 20mp full frame may help bring down FF prices further, because other camera makers (e.g. Fuji and Sigma) may use it.
alegator1: I like #1, I wonder what kind of f setting you have to use to keep everything in fair focus, amazing depth of field.
wide angle lens and small aperture for maximum depth of field. I like the leopard too. It is such a cutie pie.
That is a lovely photo of a charming big cat.
aarif: the A-mount is officially dead
The A mount is not dead. Sony is busy developing FE and E mount lenses because there are few of these lenses, and Sony is selling a lot of cameras with these mounts. Sony needs to upgrade its existing cameras that still have the reflex mirror. I think they made a wrong move embracing the pellicle mirror and they may need to go back to traditional reflex mirrors in their furture DSLR cameras.
Good to hear that their sensor division is making them money. They are the only competitor left that can still battle with Canon. Pretty much gone are ccd sensor makers Kodak and Dalsa, since Sony's CMOS medium format sensors are cheaper and have less noise at high ISO settings than the CCD sensors made by Kodak and Dalsa. Medium format camera and interchaneable back makers are turning to Sony sensors for this reason.
Sony has also won best camera award for its A7 model, meaning that it has finally caught up with Nikon and Canon in image quality. The A900, Sony's first FF camera, was a bit noisy at high ISO settings. Lots of research and development in the imaging division have turned that around. It is good to have competition in the market place. Because Olympus have failed to make a FF, Sony and the upcoming Pentax FF are desperately needed competition that the consumers need to help drive down FF prices, which have remained sky high for more than a decade.
saiko: Does anyone know how do they cut these lenses in halves? Do they cut each component separately and carefully assemble them back? Or do they slice up a whole lens at one go? Always been in mystery to me.
Just take the lens and cut it in half in one operation.
Very informative displays. You can see that the FE mount Zeiss 35mm f/1.4 lens does NOT have rear elements that protrude into the inside of the camera body but is actually recessed within the lens barrel. That could mean that this lens is a retrofocus design, like those made for SLR cameras. The retrofocus design (needed to clear the reflex mirror of an SLR but not needed for mirrorless cameras) is more complex and indeed this lens has more elements than the Leica M series 35mm f/1.4. Retrofocus also reduces vignetting or light falloff in the corners, but its disadvantage is that it is not as compact as the Leica. The additional glass elements also add weight to the Zeiss, compared to the Leica.
Pedro Ernesto Guerra Azevedo: Pentax is sending very well, is listening and putting in new cameras what your customers want.
They never listened to their customers who demanded a FF camera until now. It is better late than never, but they have been deaf for too long.
A really good feature to have is built-in GPS, because it saves space, and it is a very nice feature to have because it allows the shooting location to be pinpointed and revisited easily in the future.
The articulated LCD is a welcome sight. Other than that the camera looks rather conventional and similar to the APS-C models it is making. The green button means there will probably be no aperture coupling ring to use older lenses that do not have the electrical contacts. The pentaprism housing does not look like it is interchangeable, so there will be no digital version of the Pentax LX.
What I love to see is OTF TTL flash, which measures and controls flash output by reading light reflected off the sensor, a feature Pentax abandoned after the *ist D and DS. Now all Pentax cameras use P-TTL flash which has a preflash, just like all other camera makers (Canon, Nikon, Sony, Olympus) do. The mockup also shows no evidence of a pop up flash. That would be a serious omission, because Canon has been severely criticized for omitting the same feature. Ultimately though the really important features will be image quality, pixel count and selling price.
Nuno Souto: Without a shadow of a doubt: IBIS.
Sony owns IBIS, so it is not going to give the advantage away. Pentax would need to come up with its own version on its own, so it would seem unlikely to resemble Sony's IBIS closely or it may risk a patent infringement lawsuit.
PaulinAussie: Please correct me if I am wrong....DA lenses are APS-C lenses while the FA are full frame lenses ??
That is correct, but the 560mm f/5.6 lens does not have a DFA designation. Does that mean it is APS-C?
Could be a sensor for the 7d MKIII. LOL
The 28mm f/2 seems to be a reverse telephoto design. There are advantages and disadvantages to this design. The advantage is that it will not have as bad vignetting problems, but the disadvantage is that it is not as sharp or as compact as the Leica M series lens approach.
That is encouraging news. Shows that the Pentax FF is for real, not simply vaporware. Quite a change from a while back, when Leica fired its CEO for leaking news about an upcoming full frame, then denied that one is being planned, just to protect sales of the existing cropped frame Leica camera.
"Think of a digital version of the rather beautiful Canon P rangefinder..."
Bingo. Mirrorless cameras have the same advantage over DSLR cameras as rangefinders did over the SLR. The lack of a mirrorbox allows a more compact body and better, sharper wide angles similar to the Leica M series. Olympus, which designed its OM series to be as compact and quiet and the Leica M series (in fact Olympus named its OM-1 the M-1 originally before Leica sued them), made the M4/3 cameras the digital camera equivalent of a rangefinder, but with an EVF. Fuji has followed suit with its own camera modeled after the Leica M. So has Sony.All Sony needs is to ask Carl Zeiss to bring back the lenses they made for the Contax G rangefinder. Canon and Nikon seemed to have missed the boat. They failed to realize that the mirrorless cameras should be digital versions of FF rangefinders, and they need to throw away their current products and come up with their versions of Leica M/Contax G rangefinders with EVF.
The USA has a different culture than the Japanese. Japan is a small crowded country. Its roads are narrow, and the cars have to be small. The USA is a big country, and people prefer to buy big cars, big SUVs and big trucks over smaller vehicles. The same mentality also exists when it comes to cameras. Most enthusiasts and pros prefer the large bodies of a EOS 1 series or equally large Nikon F-F6 and D1-D4 bodies. They tend to avoid compact cameras like the Nikon FG and EM, not just because they are entry level but also because they are viewed as too fragile. That difference has also affected mirrorless camera sales. In Japan, the mirrorless cameras are a hot seller because people appreciate compact things that take up less space in their tiny apartments. In the USA, the tiny size of the mirrorles is actually a marketing disadvantage. That may be why Canon is not bringing the M3 to the USA. It simply won't sell as well here as in Japan.
AlpCns2: Fuji is doing some very, very smart things. They understand that great and relatively compact lenses, of excellent mechanical and optical quality, make the system desirable, capable and professional. Together with some wonderfully small yet extremely capable fixed-lens rangefinder-ish offerings they have exactly what many experienced users need and want.
Brilliant yet simple strategy. Makes one wonder why not all camera makers think that way.
Fuji is smart indeed. Its new cameras basically are the equivalent of the Contax G rangefinder cameras, except that it has the EVF instead of the clunky rangefinder. The shortened distance between sensor and lens mount means they can make compact and sharp wide angle lenses just like the Leica rangefinder cameras. They are smarter than Leica by disposing of the rangefinder focusing. Wonder when will Leica change over to mirrorless with its M series. However, Sony is also smart because when it invented the E mount, it made sure that it is large enough to accommodate a FF sensor. The A7R is very popular with the same people who are buying the Fuji and it is voted one of the best cameras of 2014, tied with the Nikon D750. If Sony makes more lenses available for the A7R, especially by asking Carl Zeiss to make them, then Sony would have recreated a 21st century Contax G with EVF. Sony can improve the A7R by hiring someone like Giugiaro, who designs Nikon bodies.