Fuji is a innovative company that also has the humility and customer appreciation to listen. Something Canon and Nikon quit doing long ago. I have my last Nikon DSLR shoot next Saturday, and then it goes on the block. This will be my next purchase without hesitation. It is what people like Zack Arias, David Hobby, and Trey Ratcliffe have already recognized. Bigger, heavier and more expensive, is not better (for many applications) any longer. Nikon and Canon are becoming dinosaurs and unless they change, are headed down the path toward extinction, (at least in market share.) Sony, Fuji, Panny and Oly are much more innovative these days.
One other big reason for my enthusiasm... it is about time that OOC jpegs are truly good enough to print high quality reproductions of what the camera has captured. Under difficult conditions, for post color conversion, cropping or pro level HDR, we still have the latitude to shoot raw, but less time in post and more time enjoying the art and freedom to shoot is so welcome. The jpegs these cameras produce are just stunning (as they SHOULD BE relative to the cost of any enthusiast level or pro level camera, by any brand) This has been sorely lacking until the last couple of years in digital technology. BRAVO FUJI !!!
This is great news. My TL500/EX1 is a fantastic camera and built like a tank. It rivaled the S95/100 G12, LX5 and Oly XZ1, except in the video dept. Now with an even faster lens, 1080p and 10mm more zoom I will order mine ASAA (available) As one reviewer said, The EX1 was highly under rated when compared to the ever popular Canon and Panasonic models, but it takes a backseat to none of these and now well... follow if you can!