It is the Japanese nuance.
When the gentleman says he learns nothing from competitors, he actually is learning a lot. That is how Canon succeeds to be only imaging company today able to report profit. "Never thought of that mirrorless-fanboys, huh?"
When the gentleman says "they are investigating", it means "it is well under way but we won't tell you that. We'll introduce it at our discretion".
When he says "it is difficult", that means "you actually do not know what are you talking about; there are better ways than that".
When he says "they will see", that means, "Not in a hundred years".
And when he says he does not know which camera will best sell in the USA, he actually said, "We make sure it is not our competitor's".
Zvonimir Tosic: It seems DPR is stuck in a loop.
Mirrorless tirades again, with a world leading manufacturer of DSLRs and optics in the world. It seem they, and some users too, don't quite get that Canon helps sell ALL cameras out there. Without Canon, we'd all be eaten by smartphones. Without Canon, there would be no DPR.
Canon has money to buy presence in shops, has money to advertise. Do you believe Oly or Fuji could buy such presence everywhere? Dream on.When you come in the shop to buy a X-T1 mirrorless-looking-like-retro-SLR, you see Canon first because that shop is operational thanks to Canon DSLRs and lenses sold, and then you see some mirrorless cameras and manufacturers, and other DSLRs, who piggyback first on Canon's money then on Nikon's.
Thoughts R Us, pretty much like that. Let Canon collapse a little with sales of DSLRs, and all our camera shopping experience will be tied to international holiday trips to Japan — the only place on Earth where one can see and trial a real camera. And sites like DPR would join SBS (smartphone bloggers society).
Mr mpgxsvcd, they would not. They don't have money for marketing, because they already operate in loss, even when piggybacking on efforts of others.All we would get out of photographic "experience" would be buying online and hoping for the best, and no chance in this world to trial any camera outside Japan.
Still, the camera using them need not be 'mirrorless'. I am all for OVF, however it is delivered.Still, how one makes, with a "flat" surface, lenses of different focal lengths?
It seems DPR is stuck in a loop.
lacikuss: I read the interview and couldn't find any clue of what is coming, perhaps because the interviewer didn't have either.
Instead, how contrasty was the Fuji interview: open, knowledgeable, informative and respectful.
Their target professionals with the same approach they targeted them in the past: 645 system. Now, 67 system is obviously out of question. But professionals out there are not only sports photographers used to fast shooting 135 format. There the misconception starts. Going back in past and educating oneself helps understand things much better.
Imagine a situation when a photographer is in the city, or in a village, has to do a photo session and there is a difficult child in front, that won't move away?We have argued in the Pentax forum that that extra thingie, may as well be PEZ dispenser inside camera, a suitable solution for difficult situations. Not a single camera ever introduced it, and Pentax can get a hint and innovate in all new directions. Better to get away with PEZ, than a with a lost lens cap, or filter, or a broken lens, shot with a sling.
zakaria: Things are changed quickly.from now to the time releasei ncluding /technolgy+prices+moods+market..etc/ so if we are talking about a camera will be released after 7 monthes i thik we may look at the new technolgy not what are available at this moment. it may be need some dreams. my dream camera is k mount with k3 body and a new 50 mp sensor a new metering system..a big bright VF +5 frames /second is good enough may be four frames not too bad .2000 $ to 2300 is good price for me.
Daryl, interesting idea. I also thought of that, but even with no need to move mirror, 36 MPs at a fps rate above 5 is a serious thing — even for direct readout. 5DIII has only 21MP and it has barely 6 fps. Nikon 810 has 5 fps. It is unreasonable to expect Pentax will shoot above that ballpark.
zakaria: 36 mp with 8.3 frame/second is hard .file is huge!
Yes, but that shutter alone in the 1DX costs like a new 5DIII. There are limits, and there is reason which always operates within limits. And reason says that what users want (8fps, superresolution) is fairly unreasonable expectation. As for Panasonic, that is possible without mirror. But then, why bother with photo camera in such a case? Buy a video camera and shoot in 30 fps, 60 fps, 120 fps.
Vladik: Gosh, Pentax used to make good looking cameras. What happened to them. These things are so ugly!
Actually this one is pretty sexy. It has all the Pentax DNA in it. So it is a legitimate child.
Moving FF sized mirror at 8fps is no small feat. How many megapickles we want .. 36? The camera then becomes ABOVE D4 / D1X class (both have tiny resolution compared to 36 MP), and we want that for $2500 or $3000? No way in this world.
fmian: Full frame camera with a major feature being crop mode for crop lenses.What's the big deal about a crop mode? I can easily create a lightroom preset to do the same thing.Am I missing the importance of this??Enlighten me.
Thus announcement was necessary because the marketing manager, this gentleman from the interview, realised that faithful users are best treated when informed, not relying on wild speculation. Better safe than sorry.
RichRMA: "Targeting loyal customers" is pretty much all the DSLR sellers have left. Nikon does it by continually raising lens prices with each upgrade, knowing certain buyers will get rid of perfectly good lenses "to keep up with the Joneses." But not enough new people are buying bodies so they need to go after "the converted."
Exactly Badi. That is why one, who thinks afresh, needs this FF, two lenses, and start creating.
Indeed? 8.3 fps in the latest 36 MP sensor most likely (to enable decent crop), all for £2300? Tell me who in this wold has that even for £7000? Ask Canon to deliver that, and they will show you the way out. :)
People who truly enjoy photography do not buy cameras or lenses. They buy experience. As long as Pentax provide unique experience, and they do, they will have enough customers to bother about.For others, who cares; they can't differentiate between pedestrian and sublime experience, and are lost anyway.
neo_nights: Compared to some other interviews, this one was a bit... meh!
Love your enemy, but tell him nothing.
samhain: If Ricoh would re-hire Jun Hirakawa to design new Pentax FF lenses... I could honestly see Pentax being a serious competitor to Canon/Nikon.
Imo- Dslr bodies come & go. But the lenses- that's what makes all the difference. Innovation will move a brand up the food chain. Fast, unique, well made glass will keep em there.
There are many talented people. Also, Jun Hirakawa did not design the most legendary of all lenses, the 31 Ltd — two other gentlemen did, completely reworked his initial design.
However, man-designed lens designs from the film era and the early computer era, is now a forgotten art. FA Limiteds truly shine on film, but for today's sensors and folks, it is sharpness, sharpness and other boring features that matter.
Crop function is announced to spare people from FUD, and idle speculation in forums that people will suddenly "need to buy all new lenses." Pentax is the only company in the world that is fully dedicated to crop and has the most extensive lens lineup there. So this announcement is reassure existing customers, that they will lose nothing. Considering that, it may be a hidden hint too, that the FF camera will have enough pixels to make crop lenses worthwhile in use with an FF. Basically, this says, "the FF will have 36 MP, yes, which gives you at least 16MP in crop mode".
webrunner5: I am afraid with the Mirrorless statement and still not having the new camera out yet they are just WAY late to the dance. I have no clue how they are going to make a go of it in the long run. Having 2 FF lenses is not very encouraging either.
Before announcing judgements, inform yourself first. For example, go and ask in Pentax SLR Forum which lenses now fully cover the 135 format frame. And you will get surprising answers. Those two new lenses are high performance lenses from the view of telephoto designs, AF performance, new motor tech, so forth.
jaxson: An interesting take away for me was that Pentax considers the MF camera as the professional line, and FF as just a progression from APS-C. They only seem to be getting in FF as the low end users don't have an intermediary option before the MF 645Z. Seems fair.
I'd love to see Pentax back on top of something, but of late the competition has been fierce. Sony and Olympus now do sensor shift stabilisation better than Pentax. Pentax has always done solid bodies, well weather sealed well. They still have a place for sure.
I'll say it again though: Give us back (yes you had it right already on the K-5 series) sensor based stabilisation during video mode and you'll have quite the package. Also release this back into previous models too, which are presently only offered the crippled 'Movie SR' rubbish...
In film days, Pentax considered 135 format to be everyday man's camera. One that cannot deliver optimum image quality. That is why they never invested in a professional 135 format line seriously.
Therefore Pentax invested in 645 and 67 systems, to deliver systems that can deliver much higher level of image quality. In advertising of the 67 system, they have named it "the ideal system" for photographers. They meant, professional photographers who care about best in image quality. It came out with 12 lenses ready.