If you look at the "K-01" logo sideways it reminds me of the retro Space Invaders arcade game :)
jonikon: No viewfinder and no phase detection auto focus is a deal killer in a camera like this. If this were a rumor, I would not have believed it. Using traditional SLR lenses on the K-01 means the auto-focus will be maddeningly slow and no viewfinder is just totally unacceptable for telephoto lenses. The ill conceived tiny sensor Q system from Pentax along with this poorly designed K-01 make Nikon's new V1 camera look like pure genius by comparison. Sad to say, but it is obvious that Pentax's best engineers left years ago, along with most of the Pentax camera customer base.
As a Pentax fan and owner since my first SLR, an ME Super I'm really beginning to worry that Pentax has lost the plot recently. I have a k-x and I'm waiting patiently for a FF offering...Been waiting for some time. While I wait I have to watch these Mickey Mouse designs come and go...trust me, this won't sell...at least not at these k-5 prices. There is obviously some political issue with Pentax using the Sony 24MP FF sensor. Such a shame.