GX7 is already $100 off at adorama

Started 11 months ago | Discussions
Eamon Hickey
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MAP is the old, weaker mechanism
In reply to freeheels, 10 months ago

freeheels wrote:

Actually, it is "minimum advertised price" (MAP).

No, MAP is the resale price maintenance mechanism that was used before the 2007 U.S. Supreme Court ruling. It's a weak mechanism -- manufacturers only have the power to withhold advertising bonuses if dealers break the MAP price. I'm sure there are some companies that still use it, but the 2007 court ruling opened the floodgates to a much stronger mechanism, often called "uniform pricing".

Uniform pricing, which was automatically illegal prior to 2007 and now is not automatically illegal, requires the dealer to adhere to the manufacturer's suggested price or the manufacturer will revoke the dealer's authorization (i.e. stop selling to the dealer) altogether (although usually not on the first violation).

The difference is the much stronger punishment -- revoking the dealership.

This is in response to aggressive internet discounting causing havoc amongst brick an mortar stores.

MAP came into being long before the Internet -- it was already well-established in the camera industry when I went to work for Nikon in 1991.

If you're interested in the long tangled history of resale price maintenance chicanery, Wikipedia has an okay article on it (although it contains several mistakes, including the idea that MAP was illegal before 2007. It most certainly was not -- I enforced MAP pricing for Nikon every day for almost 10 years in the 1990s, and thousands of companies used it.) The resale price maintenance story really begins in the U.S. in 1911, with court rulings related to the Sherman Anti-Trust Act.

http://en.wikipedia.org/wiki/Resale_price_maintenance

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KLinLA
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GX7 $200 off at Amazon tonight ... Monday Sept 30
In reply to miro3, 10 months ago

It's listed at 998 with kit kens and in stock, but price drops to 899, BUT shows as temporarily out of stock, after you add it to the shopping cart.

miro3 wrote:

for both body only and kit.

Does it mean that there is not enough interest?

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miro3
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Re: GX7 $200 off at Amazon tonight ... Monday Sept 30
In reply to KLinLA, 10 months ago

KLinLA wrote:

It's listed at 998 with kit kens and in stock, but price drops to 899, BUT shows as temporarily out of stock, after you add it to the shopping cart.

miro3 wrote:

for both body only and kit.

Does it mean that there is not enough interest?

How do you get the $200 off at amazon?

When I add it to the cart, the kit is still $998 and in stock at amazon

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Joerg V
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Re: It probably means that the early adopters have been milked...
In reply to Mike Chinander, 10 months ago

I received a $100 refund on my GX7 pre-order.

You said the magic word: Amazon.

Joerg

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Otts
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Re: GX7 $200 off at Amazon tonight ... Monday Sept 30
In reply to miro3, 10 months ago

I don't see it for $200 off - just the $100 from earlier.

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Mike Raub
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Re: GX7 $200 off at Amazon tonight ... Monday Sept 30
In reply to Otts, 10 months ago

Body is still listed at $999.99 on Panasonic's US website with no sort of rebate mentioned.

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KLinLA
Regular MemberPosts: 249Gear list
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Re: GX7 $200 off at Amazon tonight ... Monday Sept 30
In reply to miro3, 10 months ago

Just tried it again ... the 899 is now no longer listed when you add to shopping cart, but it now does not show as temporarily out of stock.  Maybe it was a temporary glitch?

miro3 wrote:

KLinLA wrote:

It's listed at 998 with kit kens and in stock, but price drops to 899, BUT shows as temporarily out of stock, after you add it to the shopping cart.

miro3 wrote:

for both body only and kit.

Does it mean that there is not enough interest?

How do you get the $200 off at amazon?

When I add it to the cart, the kit is still $998 and in stock at amazon

 KLinLA's gear list:KLinLA's gear list
Olympus XZ-2 iHS
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Andy Turner
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Re: yes, most likely
In reply to Eamon Hickey, 10 months ago

Eamon Hickey wrote:

Olymore wrote:

This particular discount may have been prompted by the distributor cutting the price of the camera due to the exchange rate changing.

This is the most likely explanation. The value of the yen has been falling fairly steadily for many months (which lowers the cost of the camera for the importer -- i.e. Panasonic USA pays less to import the camera into the U.S.).

I guess this explains why the price hasn't changed in the UK

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