Panasonic Fuji alliance?

Started Mar 29, 2013 | Discussions
Mike Fewster
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Panasonic Fuji alliance?
Mar 29, 2013

From today's Online Photographer Blog

http://theonlinephotographer.typepad.com/the_online_photographer/blog_index.html

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Mike Fewster
Adelaide Australia

MichaelKJ
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Re: Panasonic Fuji alliance?
In reply to Mike Fewster, Mar 29, 2013

Mike Fewster wrote:

From today's Online Photographer Blog

http://theonlinephotographer.typepad.com/the_online_photographer/blog_index.html

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Mike Fewster
Adelaide Australia

The only merger with Fuji was chip design and development that was spun off into a new company. In view of the fact that the GH3 has a Sony sensor, I think this could mean that Panasonic is getting out of camera sensor development.

According to a WSJ link that is only available to subscribers:

Amid another equally broad loss in the previous fiscal year, the company's financial standing has deteriorated significantly. The financial difficulties at Panasonic, whose gadgets came to symbolize Japanese manufacturing quality, are a telling sign of the problems gripping the country's electronics sector.

"The first thing we have to do under this business plan is get rid of the loss-making businesses," Mr. Tsuga said at a news conference.

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Aleo Veuliah
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Re: Panasonic Fuji alliance?
In reply to Mike Fewster, Mar 29, 2013

Mike Fewster wrote:

From today's Online Photographer Blog

http://theonlinephotographer.typepad.com/the_online_photographer/blog_index.html

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Mike Fewster
Adelaide Australia

Good discovery, I think this will be cooperation in both cameras and sensors, and Panasonic will not give up on the sensor making. They have announced recently, a new revolutionary sensor.


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BJN
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Fujitsu is not Fujifilm
In reply to Mike Fewster, Mar 29, 2013

There are many "Fuji" companies and Fujitsu is primarily into computing technology.

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BJ Nicholls
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amalric
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Re: Panasonic Fuji alliance?
In reply to Mike Fewster, Mar 29, 2013

Mike Fewster wrote:

From today's Online Photographer Blog

http://theonlinephotographer.typepad.com/the_online_photographer/blog_index.html

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Mike Fewster
Adelaide Australia

It really reminds me that even two years ago, a blogger predicted that the final clash in the sensor wars would be between Fuji and Sony. At the time it seemed SF, but it is really happening after all.

In terms of mirrorless sales m4/3 is still the leader, so perhaps we'll see proxy wars.

Am.

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Mike Fewster
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Re: Fujitsu is not Fujifilm
In reply to BJN, Mar 29, 2013

BJN wrote:

There are many "Fuji" companies and Fujitsu is primarily into computing technology.

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BJ Nicholls
SLC, UT

You are right. I hadn't noted that.

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Mike Fewster
Adelaide Australia

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KenBalbari
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Re: Panasonic Fuji alliance?
In reply to Mike Fewster, Mar 29, 2013

The business that Panasonic spun off and merged with Fujitsu's is "system large-scale integration chip-design and -development ".  I'm not sure whether that includes image sensors, though image sensors are a type of integrated circuit.  A little more sure it probably includes the image processors.

For example, not sure, but I believe Olympus uses Sony image sensors in the newer Pen and OM-D, but may have still used a Panasonic chip for the processor?  I could be wrong, can't find where I saw that, may have been speculation.  But I do know that Nikon in the D5200 used a Toshiba image sensor, but a Fujitsu processor.

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Pixnat2
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It's Fujitsu, a computer maker
In reply to Mike Fewster, Mar 29, 2013

Mike Fewster wrote:

From today's Online Photographer Blog

http://theonlinephotographer.typepad.com/the_online_photographer/blog_index.html

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Mike Fewster
Adelaide Australia

Nothing to see with Fujifilm

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Sergey Borachev
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Re: Panasonic Fuji alliance?
In reply to Mike Fewster, Mar 29, 2013

"As part of this restructuring, "...the company in late December agreed to sell a business making digital cameras for other companies' brands to a private-equity fund."

No more Panasonic clones with a garish red dot?  Or does it mean some cameras previously made by Panasonic but not the same as Panasonic models?

I wonder who else Panasonic made cameras for.

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Einst Stein
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Re: Panasonic Fuji alliance?
In reply to Sergey Borachev, Mar 29, 2013

Sergey Borachev wrote:

"As part of this restructuring, "...the company in late December agreed to sell a business making digital cameras for other companies' brands to a private-equity fund."

No more Panasonic clones with a garish red dot?  Or does it mean some cameras previously made by Panasonic but not the same as Panasonic models?

I wonder who else Panasonic made cameras for.

Sounds no more Leica branded lumix.

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digifan
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Re: Fujitsu is not Fuji
In reply to Mike Fewster, Mar 29, 2013

Mike Fewster wrote:

From today's Online Photographer Blog

http://theonlinephotographer.typepad.com/the_online_photographer/blog_index.html

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Mike Fewster
Adelaide Australia

The alliance is with Fujitsu (computers etc) NOT Fuji, total different companies.

If Panasonic has merged it's chip/sensor developement with Fujitsu into a new company, it means Panasonic doesn't make the chips any more and new tech will be available to all camera makers, they will be in the same boat as Olympus. They have to buy the sensors too.

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