Olympus Statement About Fourthirds and Micro Fourthirds

Started Jan 31, 2013 | Discussions
Darrell500
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Olympus Statement About Fourthirds and Micro Fourthirds
Jan 31, 2013

Sorry if this has already been posted I hadn't seen it on this forum yet. The link is to a page where Olympus is talking about 5 new companies added to the micro fourthirds consortium but what I almost missed was at the very bottom where they say they are going to continue to develop and enhance both systems.

HERE IS THEIR STATEMENT AND THE LINK

As the company responsible for initiating both the Four Thirds System and Micro Four Thirds System standards, Olympus Imaging Corp. will continue to develop and enhance the product lineup for both standards to meet the diverse needs of our customers.

http://www.olympus-global.com/en/news/2013a/nr130121mfourthirdse.jsp

Alright all you naysayers out there put this in your pipe and smoke it, this is straight from the horses mouth and dated Jan 2013! 

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dave gaines
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Re: Olympus Statement About Fourthirds and Micro Fourthirds
In reply to Darrell500, Jan 31, 2013

Thanks for posting this Darrell. This is a more direct statement of what they've been saying all along. They stated this briefly and a little vaguely last month in Spain and then France.

It's no big surprise to the Olympus faithful.

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RoelHendrickx
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Let's wait and see what exactly that means
In reply to Darrell500, Jan 31, 2013

I have always been confident that Olympus would not just abandon the FT (lenses).

There may never come another FT camera body.  That is quite probable.

But I have always believed that Olympus would, at some point, provide a solution for continued (and fully functional) use of their excellent FT lenses.

That day may be near.

For the time being, I just continue using my E-5 and E-3.

But I must admit that my current favourite take-anywhere camera has become the E-M5.

That size factor can easily get you spoiled for not carrying more weight.  And the EVF works well, and the sensor is very good up to ISO3200 at least.

I've picked up a few of the cheaper µFT lenses, but also enjoy mounting FT stuff on it.

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eastendswift
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Re: Let's wait and see what exactly that means
In reply to RoelHendrickx, Jan 31, 2013

The powerpoint slide showing on 43 rumors indicates there will be an E release in 2013, plus another OMD.

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rovingtim
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If a new 4/3rds body happens
In reply to eastendswift, Jan 31, 2013

I will

a) be pleased.

b) have to eat my words

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MilSooper
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Re: If a new 4/3rds body happens
In reply to rovingtim, Jan 31, 2013

Salt and pepper?

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aja2
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Re: If a new 4/3rds body happens
In reply to rovingtim, Jan 31, 2013

With or without some humble pie for dessert?

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Goffen
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NEW E coming according to this also...
In reply to Darrell500, Jan 31, 2013
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illy
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always read the small print
In reply to rovingtim, Jan 31, 2013

rovingtim wrote:

I will

a) be pleased.

b) have to eat my words

"Please be advised that press releases and information posted on this site are current at the time of the original publication date. Please note that they may now be outdated or rendered inaccurate."

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windsprite
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In reply to Goffen, Jan 31, 2013

Goffen wrote:

http://dc.watch.impress.co.jp/img/dcw/docs/585/896/003.jpg

NEXT E

NEXT OM-D

NEXT PEN

In this order ?

Gofffen

"Not Found

The requested URL /i was not found on this server."

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windsprite
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In reply to windsprite, Jan 31, 2013
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mapgraphs
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Re: Olympus Statement About Fourthirds and Micro Fourthirds
In reply to Darrell500, Jan 31, 2013

In pure corporate-speak all they really needed to say was something like:

Olympus Imaging Corp. will continue to develop and enhance the product lineup to meet the diverse needs of our customers.

So, that they put "both" in print, is a hopeful sign.

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CharlesB58
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Re: Olympus Statement About Fourthirds and Micro Fourthirds
In reply to Darrell500, Jan 31, 2013

As the company responsible for initiating both the Four Thirds System and Micro Four Thirds System standards, Olympus Imaging Corp. will continue to develop and enhance the product lineup for both standards to meet the diverse needs of our customers.

Marketing statements are intentionally vague. This does not say there will be another dslr 4/3 body. "develop and enhance" can mean nothing more than continuing to add partner companies, and coming out with products that can be used on existing 4/3 dslrs. (such as the FL-600R Flash).

The naivety of trying to use such marketing statements to justify speculation regarding what products will actually result from Olympus's intent to "continue to develop and enhance the product lineup for both standards to meet the diverse needs of our customers" is charming, but misplaced.

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pris
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Re: Olympus Statement About Fourthirds and Micro Fourthirds
In reply to CharlesB58, Jan 31, 2013

"Next E" in this slide leaves very little room for interpretations though.

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Skeeterbytes
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Re: Let's wait and see what exactly that means
In reply to RoelHendrickx, Jan 31, 2013

Sums up where I've settled, for the time being. The E-M5 has taken on a good deal of my shooting, in place of my E-series and LX-series gear, but I still use the 4/3 cameras when ther're the best tool for the task.

It's the same as the English wrenches I can never ditch, because our conversion to metric was never completed.

Cheers,

Rick

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CharlesB58
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Re: Olympus Statement About Fourthirds and Micro Fourthirds
In reply to pris, Jan 31, 2013

pris wrote:

"Next E" in this slide leaves very little room for interpretations though.

Really?

Does it say that the next "E" is going to be a conventional DSLR, or just a camera that has the "E" designation as part of the nomenclature?

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RoelHendrickx
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Re: Olympus Statement About Fourthirds and Micro Fourthirds
In reply to CharlesB58, Jan 31, 2013

CharlesB58 wrote:

pris wrote:

"Next E" in this slide leaves very little room for interpretations though.

Really?

Does it say that the next "E" is going to be a conventional DSLR, or just a camera that has the "E" designation as part of the nomenclature?

Charles, that interpretation does not make much sense, because ALL interchangeable lens cameras that Olympus produces carry the "E".

And the slide seems to state quite clearly that there will be new cameras in three product lines:

* E

* OMD

* PEN

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pris
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Re: Olympus Statement About Fourthirds and Micro Fourthirds
In reply to CharlesB58, Jan 31, 2013

CharlesB58 wrote:

pris wrote:

"Next E" in this slide leaves very little room for interpretations though.

Really?

Does it say that the next "E" is going to be a conventional DSLR, or just a camera that has the "E" designation as part of the nomenclature?

It's a camera that is going to satisfy 43 owners, as far as their lenses use is concerned. Distinction between "next E" and "next OMD" is made for a reason. Focusing 43 lenses properly and ergonomics matching those lenses is such reason. The gist of what I said was that it's a CAMERA, and not a side product like a flash for 43 as you implied.

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CollBaxter
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Re: Olympus Statement About Fourthirds and Micro Fourthirds
In reply to Darrell500, Jan 31, 2013

Hmmmmm .

We will wait and see I am more interested in the overhead as to statements.

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pris
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Re: Olympus Statement About Fourthirds and Micro Fourthirds
In reply to Darrell500, Jan 31, 2013

Let me throw in one more, no details of course due to NDA mentioned in the text:

"And before I move on from this, I want to let you know that Olympus DOES listen to what its customers are saying online. When it was time for our product feedback session, they were very receptive to all the suggestions my fellow Visionaries and myself offered.  We, like you, are passionate about photography and we want the same features and improvements as you. So with that said, I can tell you that your voices have been heard.

...

I’m sure the Olympus fans out there have a million questions about upcoming products and I would love to answer them all! But you have to know that what was discussed there was all under NDA. Without giving anything away, I can say that I left there truly excited about 2013!"

http://www.smallcamerabigpicture.com/the-summit-at-olympus/

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