Canon Sells More DSLRs Than Anyone Else in 2012

http://www.canonrumors.com/2012/12/canon-sells-more-dslrs-than-anyone/

Even at the high end
For all the flack Canon gets from us passionate pundits, they continue to sell more DSLR cameras than anyone else.

Interchangeable Lens Camera Marketshare for 2012 (Japan)
Canon 28.6%
Nikon 25%
Olympus 14.3%
Sony 13.3%
Panasonic 11.3%

An interesting note about Canon, if you remove the lowend of the DSLR market (Rebels, D3xxx/D5xxx), Canon’s marketshare increases. I imagine the 5D Mark III plays a big part in that, as well as the EOS-1D X.

Yepp, I saw that too. I guess they will be around for a while...Yippee!!

/Martin

Interesting but those are market figures for Japan's sales, not the world.........

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Regards,
Hank
http://farm9.staticflickr.com/8005/6997474606_5ac9d3a442_m.jpg

I think the 60d & mark2 offers played a bigger part than 5d3.

That is Japan. 10% of the SLR market.

Interesting. The country where every single current era DSLR originates/ is manufactured in has 10% worldwide share, even though it is the worlds 3rd largest economy.

So how much market share do you Americans think you have?

With your keen economic intellect, would you be so kind as to illustrate to us the market share of worldwide SLR markets by marketing regions. i.e. East Asia, South East Asia, South and Middle East Asia, Western and Northern Europe, Eastern Europe, Africa, North Americas, South Americas oh and Oceania, can't forget about them Aussies and Polynesians.

No need to be patronizing, neurobonner.

What us Americans have over here is a little thing called the Internet, which I strongly recommend for your use also

Take a peek at this file, it should answer all your questions:

http://www.cipa.jp/english/data/pdf/d-201210_e.pdf

But to summarize for you:

Out of some 1.5M worldwide shipments in October 2012, the Americas have about a 33% market share (~ 500k units), just like Europe. The remaining third goes to Asia and Rest of the World. Japan has some 72k units.

Hope this helps! Cheers

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Canon 6D, 24-105mm F/4 L IS, 70-200mm F/4 L IS, 50mm F/1.4

...Canon will have led significantly in world wide dSLR market share as they have for the past several years.  Which is great for stock-holders and bad for Canon buyers:  as the market leader usually does, Canon will continue to charge a big fat premium for their products.

Note these figures are for all interchangeable lens cameras including MILC for which Canon only holds about 2% market share. For DSLR, Canon seems to hold a commanding 52% share, mainly it seems due to a very high market share for the EOS Kiss x5 model. Interesting to see that 5dmkiii actually outselling d800 in Japan in spite fo the very vocal fanbase on this forum.

(Also see post: http://forums.dpreview.com/forums/post/50554644  which was based on this article: http://bcnranking.jp/news/1212/121228_24511.html )

(I suppose the demise of Canon has been greatly exagerated by many here )

If you look here http://www.amazon.de/gp/bestsellers/ce-de/760674/ref=zg_bs_nav_ce_2_571862#4

Canon 5D3 is on the 71th place

For comparison:

Canon 5Dmk2 - 33th

Nikon D800 - 13th

Nikon D600 - 22th

Canon6D - is not available yet

It is no surprise, since D800 costs 2250 Euro, while 5D3 - 3050 Euro.

2011, 2010,...2008

I assume Canon had significantly bigger market share before mirrorless and bigger market share with respect to Nikon.

1.) As others mentioned, need worldwide figures

2.) Need a fiscal year-end profit/loss statement

3.) Is this ahead or behind the figures for the same time last year, five years ago?

4.) What does each non-investor indiviual hope to gain by knowing these figures i.e. will someone actually pick a DSLR based on a company's current market share of DSLR?

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Rick Knepper, photographer, non-professional, shooting for pleasure, check my profile for gear list and philosophy.

2012 is not over yet the stats are out! Is that for 3rd quarter?

Ford Focus is top selling car globally

I do not drive Ford or Toyota

Happy new year

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Member of Swedish Photographers Association since 1984
Canon, Hasselblad, Leica,Nikon, Linhoff, Sinar
President of IARNA International anti-banding and read out noise Association

The most interesting observations I would make include:

• Canon and Nikon seem to be close to equal in market share, and together take half of it.
• I was surprised to see that Olympus is doing so well in this space
• Panasonic?

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G Dan Mitchell - SF Bay Area, California, USA
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I'd like to see the marketshare year over year. While I would imagine that this number would trend with global sales fairly closely, I believe the difference in year over year would show the real story in marketshare. 3% seems a great deal smaller and I would expect.

Anyone seen year over year marketshare references?

The fiscal year (FY2012) generally end around October\November.

And the article talks about mirrorless cameras.

I agree.  I think Canon is outselling other companies because of the kiss models - basically the rebel series.  Heck, my sister bought her first dslr this year and it was a t3i.  I have a 7d and I think she saw all the nice pictures that I took and she wanted something "comparable" for her.

I think canon has to be careful.  My next camera will be full frame w/ excellent video and it may OR MAY NOT be canon.  I think people like me (serious amateurs), I think people like me have a lot of sway in the public market place.  If I was using Nikon, my sister would have picked Nikon.  Actually, I have a couple of friends; they are also looking for cameras and they do notice the type of equipment that I have.

In other words, as more "serious amateurs" start moving to other companies, they bring with them the masses.  If canon starts to lose the "serious amateurs", they will also lose the lower market where a lot of money is made.

I drive an FJ Cruiser but I digress.

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Rick Knepper, photographer, non-professional, shooting for pleasure, check my profile for gear list and philosophy.