"Sony Tells DSLR Owners They're Idiots In Awkward Sales Pitch (VIDEO)"

http://www.huffingtonpost.co.uk/2012/11/22/sony-tells-dslr-owners-youre-idiots_n_2174844.html?utm_hp_ref=technology&ir=Technology

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mcl

well to be fair its DSLR owners that dont know how to handle a dslre.  You will notice they did not approach any leica or hasselblad shooters...  Just canikonians

Interesting, and sort of verifying suspicions that A mount life with Sony may be limited as they put more and more emphasis on the NEX line.

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Dave

Why didn't they approach any Sony Alpha users and tell them what they told the Canon/Nikon DSLR user?

Very excellent advertising what can show that Sony used to understand all about the psychology of DSLR/T users (for most of them and longtime before they come to this market) and studied what can fit very well according to the needs of different customers profiles (over than expectations about permanent bashers here aha).

Thaanks for sharing, that make me laugh and save my day...

Kind Regards,

PS: hum... sorry, nothing personnal Cyanparadise, but you used to learn a tad about marketing or what? Not dumb at all to my side, but genious. funny, respectfully and very symptomatic imho.

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Michel J

If you never noticed that Alpha DSLR/T are more "creative skills" oriented than other competitors (I mean the opposite to techno-geek oriented), so it's you that you missed something. (Same things for the e-mount)

The questions here is: « Who is the idiot ?»
Those who bought a DSLR and using it permanently in [Auto] mode, or what? And maybe « Who's next ?»

What are Sony missing here, please? Sense of humour?

Cheers,

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Michel J

I think the commercial was aimed towards DSLR/DSLT users like you. Just that you just haven't come around to realizing it. Maybe when you wake up in the morning, and it finally hits you, and you go "Wait a minute!", you'll see how dumb it is. (Nothing personal, Michel)

They want the large low end marked (green auto and kit lens only users) to move to high quality compacts and NEX cameras.

I don't think this will hurt the serious amateur aps-c A-mount or FF serious amateur/professsional marked at all.

Liked the video!

probably because there were no Sony Alpha shooters there LOL.

I would be interested to know the percentages of people that they asked who did and didnt know the answer to their questions and did and didnt have it in Auto mode (assuming it was real footage and not staged)

Ok so if I made a mistake, I'm sorry, I do not speak English often. And don't want to hurt anybody.
Btw, I'm not that kind of user what you think I guess (I'm editor, then photographer too, working 15 years with UN and so on...), so I mean I don't think about me, myself and I... only Like many people here... I'm caring about other people by my job and by nature... and that inspire me. So if that is dumb....

Nordstjernen is absolutely right again. I'm agree 100% all

Kind Regards,

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Michel J

It was a survey of 1012 people so obviously with such a big sample you can apply that to all DSLR users :-).  As I've posted on a similar thread in Flickr, that's the problem with using surveys to make a point, albeit a humourous one, there are so many variables that you're never going to know one as small as this is a fair representation!

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Isn't it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too? - Douglas Adams http://www.flickr.com/photos/rb56/

Fitch has just lowered its rating of Sony. Maybe Sony thinks these direct comparisons will make NEX sales go up. The truth is Sony sales are not that good in any segment, from TV to cameras. They are loosing their longstanding 2nd spot in compacts to Nikon and the ML segment is quite crowded already, with Canon quickly grabing share.

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Renato. http://www.flickr.com/photos/rhlpedrosa/ OnExposure member http://www.onexposure.net/ Good shooting and good luck (after Ed Murrow)

loved it

Because I turned the mode dial in the wrong direction.

The rest of the 200 000+ was in P, A or M mode. And since the A77 I shot some panos too.

Think this video also is a lot about life style, culture and humor! Liked it very much too!

That's a bizarre marketing video. How many people who recently got a DSLR are going to already be so p****d off with it that theyll want a tiny little thing to replace it? Having a know-it-all camera bore in your face telling you your DSLR is not looking 'cool' on you would be more likely to make someone like me all the more determined to keep it.  After all, I use my Xperia smartphone for the tiny camera stuff these days and the better the smartphone becomes the more I'll use it.

And another thing, when you get tired eyes - as you ineviably will when you get older - you'll come to appreciate intelligent auto modes in a lot of situations and save the hard-to-see menu-based fiddling around for the more important creative shots that the camera might not have been able to optimize.

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John.
Please visit me at:
http://www.pbase.com/johnfr/sony_18135
http://www.pbase.com/johnfr/digital_dartmoor

That would be stupid from a marketing point of view. Regardless, much of what they said is true. I firmly believe that most people who buy DSLR's never learn how to use them properly. Whether they need a NEX instead is open to question but this is advertising, not an educational video. Most of those people would probably be better off with an RX100 than a NEX.

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Tom
Look at the picture, not the pixels
http://www.flickr.com/photos/63683676@N07/
http://www.flickr.com/photos/25301400@N00/

Great video. Liked it very much.

Sony is fishing for people entering a camera shop with a DSLR budget in mind (maybe because someone told them you have to invest to get good pictures) but having no clue about photography whatsoever. More than once I remember watching people buying DSLRs without even knowing what aperture is.

It's not a bad pitch. trying get people who never take their dslr off auto to buy a new system. Get people on the fence about buying a dslr a easier to use camera to use that is still based on the same sensors. From sony's point of view they probably have a higher mark up on the nex system over the alpha system more profit when the they sell nex. Personally I will never give up my dslr I like the way it feels. I like the all the options, but there are time that I think having a p&s camera would come in handy. There are times that I just don't bring a camera because I don't feel like dealing with it. Then of course a great picture op comes up.