Canon DSLR sales up 30%

Started Apr 29, 2012 | Discussions
justmeMN
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Canon DSLR sales up 30%
Apr 29, 2012

From Canon:

"Among this market environment, we achieved a nearly 30% increase in unit sales of SLR cameras reflecting strong sales of our entry level models, and strong demand for recently launched camera targeting advanced, amateur users."

http://seekingalpha.com/article/538551-canon-s-management-discusses-q1-2012-results-earnings-call-transcript?source=marketwatch

Somebody forgot to tell buyers that the DSLR is dead.

And I'm sure that Nikon DSLR sales are doing just fine too.

HappyVan
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Nikon new models in 2012
In reply to justmeMN, Apr 29, 2012

justmeMN wrote:

Somebody forgot to tell buyers that the DSLR is dead.

And I'm sure that Nikon DSLR sales are doing just fine too.

100% agree.

Nikon just launched a $600 D3200 with Sony's 24mp sensor. The rest of the new modeks should be even more interesting.

And, Canon will respond and so on.

It's a great time to be a DSLR buyer.

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mandm
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Nikon and Sony were hurt bad by the flood in Thailand
In reply to HappyVan, Apr 29, 2012

The Canon report states 'In addition to the launch of differentiated new products, this high growth rate also reflects last year’s supply constraint due to the earthquakes and Thai flood.'

Canon picked up a lot of entry level SLR buyers over the holiday season due to the lost production of all Sony SLR cameras and all of Nikon's amateur SLRs due to the flood in Thailand. The flood also delayed new Nikon SLRs.

Nikon and Sony both had to inform their dealers to cancel most of their ads for Xmas due to the loss of production. The flood did not just benefit Canon short term, but it will continue to for years to come as all the new Canon owners will likely stay with Canon long term. Pro's/advanced amateurs may change brands due to a perceived advantage of a new body, but most amateurs will stay with the SLR brand they started with.

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mandmp; 100% of my income since 1972 has been due to a camera. My hobby turned into an enjoyable & profitable career.

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Barry Fitzgerald
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Re: Nikon and Sony were hurt bad by the flood in Thailand
In reply to mandm, Apr 29, 2012

mandm wrote:

The Canon report states 'In addition to the launch of differentiated new products, this high growth rate also reflects last year’s supply constraint due to the earthquakes and Thai flood.'

Canon picked up a lot of entry level SLR buyers over the holiday season due to the lost production of all Sony SLR cameras and all of Nikon's amateur SLRs due to the flood in Thailand. The flood also delayed new Nikon SLRs.

Nikon and Sony both had to inform their dealers to cancel most of their ads for Xmas due to the loss of production. The flood did not just benefit Canon short term, but it will continue to for years to come as all the new Canon owners will likely stay with Canon long term. Pro's/advanced amateurs may change brands due to a perceived advantage of a new body, but most amateurs will stay with the SLR brand they started with.

I would have to agree both makers were hit very hard production wise. And they're not really back up to speed either.

It meant out of stocks were very common, and prices increased due to low stocks. Obviously Canon reaped the rewards of this so I'm not shocked to see their sales boost.

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RedFox88
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Re: Nikon and Sony were hurt bad by the flood in Thailand
In reply to mandm, Apr 30, 2012

mandm wrote:

The Canon report states 'In addition to the launch of differentiated new products, this high growth rate also reflects last year’s supply constraint due to the earthquakes and Thai flood.'

Canon picked up a lot of entry level SLR buyers over the holiday season due to the lost production of all Sony SLR cameras and all of Nikon's amateur SLRs due to the flood in Thailand. The flood also delayed new Nikon SLRs.

Yet at the beginning of Canon's fiscal year they planned to sell 7 million dSLR units, up a bit from their previous year's sales regardless of earthquake, and floods.

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Leo
Leo
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Re: Canon DSLR sales up 30%
In reply to justmeMN, Apr 30, 2012

The 30% by itself hard to evaluate. It would not be a good number if othes up lets say 40%
Leo

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justmeMN
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Re: Canon DSLR sales up 30%
In reply to Leo, Apr 30, 2012

The 30% by itself hard to evaluate.

Canon estimates that they are going to sell 9.2 million DSLRs this year.

"We expect a strong global demand for SLR cameras to continue driven by such factors as an expanding user base and replacement demand."

And Nikon will sell millions of DSLRs too.

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bobn2
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Re: Nikon new models in 2012
In reply to HappyVan, Apr 30, 2012

HappyVan wrote:

Nikon just launched a $600 D3200 with Sony's 24mp sensor.

Not Sony's sensor.
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HappyVan
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Why, please? (nt)
In reply to bobn2, Apr 30, 2012

bobn2 wrote:

HappyVan wrote:

Nikon just launched a $600 D3200 with Sony's 24mp sensor.

Not Sony's sensor.
--
Bob

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mandm
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Flood in Thailand + 3 Year World Wide Economic Downturn
In reply to RedFox88, Apr 30, 2012

Canon should be showing big gains, Sony & Nikon would also if not for the flood that is still a problem for the next 6 months. The earthquake 13 months ago that made a tsunami that caused the Fukushima power plant meltdown slowed/stopped most production in Japan when they shutdown all 54 nuclear plants for inspections. It also stopped sales of many products like cameras as millions of people were relocated and food, water, shelter and medical were their #1 priority.

Most companies projected a decline in sales the last 3 years due to economic issues world wide and cut production to match. World wide auto sales dropped from 16 million 4 years ago to 11.5 million units, so far 2012 sales are showing strong gains and may hit 15 million.

It was not just the US housing collapse and Japan's economy that went bad, in the last 2+ years Western Europe had a different country going broke every other week with the other members of the European Union have to bail them out and increase taxes to do it. That will make most people delay luxury purchases like cameras.
China is the only bright spot due to the governments control on their currency.

Nikon has moved some production of low end SLRs from Thailand but needs that plant dried out and running. Sony? Not sure what there doing, all there SLRs come from the flooded Thailand plant.

Canon will benefit most in 2012 due to the issues above. Nikon has deep pockets as part of the Mitsubishi Group.

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mandmp; 100% of my income since 1972 has been due to a camera. My hobby turned into an enjoyable & profitable career.

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bobn2
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Re: Why, please? (nt)
In reply to HappyVan, Apr 30, 2012

HappyVan wrote:

bobn2 wrote:

HappyVan wrote:

Nikon just launched a $600 D3200 with Sony's 24mp sensor.

Not Sony's sensor.

Don't know why, but it isn't. Maybe Nikon felt it could do better, or cheaper, or just wanted to keep Sony honest. But all Sony Exmor sensors look alike (the column ADC has a very distinctive chip layout) and this is not one of them.

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Bob

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pwilly
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When you have the best DR on the planet…
In reply to bobn2, Apr 30, 2012

Sony can charge a premium for all their sensors with column ADC because they have the best dynamic range at low ISOs. Nikon internal team did a fine job on D3100 sensor and by using the IBM fab club or whoever they have fab their in house sensors they may save $20 per sensor vs. what Sony wants for their 24MP APS-c. If they build 1 million D3200s per year, that is $20 million.

Just guessing,

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Paul
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RedFox88
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Re: Flood in Thailand + 3 Year World Wide Economic Downturn
In reply to mandm, May 1, 2012

mandm wrote:

Canon should be showing big gains, Sony & Nikon would also if not for the flood that is still a problem for the next 6 months. The earthquake 13 months ago that made a tsunami that caused the Fukushima power plant meltdown slowed/stopped most production in Japan when they shutdown all 54 nuclear plants for inspections. It also stopped sales of many products like cameras as millions of people were relocated and food, water, shelter and medical were their #1 priority.

Most companies projected a decline in sales the last 3 years due to economic issues world wide and cut production to match. World wide auto sales dropped from 16 million 4 years ago to 11.5 million units, so far 2012 sales are showing strong gains and may hit 15 million.

Sorry but houses and cars cost a lot more than digital SLRs of which most that are bought cost less than $1000.

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HappyVan
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Thanks for the info
In reply to bobn2, May 1, 2012

bobn2 wrote:

Don't know why, but it isn't. Maybe Nikon felt it could do better, or cheaper, or just wanted to keep Sony honest. But all Sony Exmor sensors look alike (the column ADC has a very distinctive chip layout) and this is not one of them.

Perhaps, it's part of the D4 technology? Hoping!!!

What about the D800? Is it Sony?

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bobn2
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Re: Thanks for the info
In reply to HappyVan, May 1, 2012

HappyVan wrote:

bobn2 wrote:

Don't know why, but it isn't. Maybe Nikon felt it could do better, or cheaper, or just wanted to keep Sony honest. But all Sony Exmor sensors look alike (the column ADC has a very distinctive chip layout) and this is not one of them.

Perhaps, it's part of the D4 technology? Hoping!!!

Most probably

What about the D800? Is it Sony?

Yes
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Bob

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glanglois
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Re: Canon DSLR sales up 30%
In reply to justmeMN, May 1, 2012

It's the "expanding user base" that's critical.

If that applies to the market as a whole, we (DSLR users) can be optimistic.

justmeMN wrote:

The 30% by itself hard to evaluate.

Canon estimates that they are going to sell 9.2 million DSLRs this year.

"We expect a strong global demand for SLR cameras to continue driven by such factors as an expanding user base and replacement demand."

And Nikon will sell millions of DSLRs too.

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justmeMN
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Canon DSLR sales in China
In reply to glanglois, May 1, 2012

It's the "expanding user base" that's critical. If that applies to the market as a whole, we (DSLR users) can be optimistic.

"China is already the largest market in terms of high-end camera sales, Howard Ozawa, president and CEO of Canon China, told China Daily.

Although professional cameras are more expensive in China than in other countries, China has a faster growth rate compared with developed economies such as the United States and Japan.

"China has already become the largest market for selling our latest high-end camera 5D Mark III, which started to sell last month and has almost sold out now," he said.

Ozawa said sales revenue in China is expected to reach $10 billion by the end of 2016 with 30 percent year-on-year growth this year.

High-end digital single lens reflex cameras account for about 50 percent of the total sales of all Canon cameras in China, which is "much bigger than other countries", said Ozawa."

http://news.xinhuanet.com/english/china/2012-04/22/c_131543148.htm

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glanglois
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Canon DSLR sales in China - up or down in the medium term?
In reply to justmeMN, May 1, 2012

When will Chinese manufacturers bring their own DSLRs to market?

"Their own DSLRs", though, might contain technologies developed in Japan and elsewhere? No, probably not.

Only a cynic would look to 2016 (or 2017 or whenever) and think it unlikely that existing camera makers will continue to ride the rising curve that is China's disposable income as Chinese purchasers find Chinese cameras in their shops.

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justmeMN
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India, another DSLR growth market
In reply to glanglois, May 1, 2012

"Most people acquire a DSLR camera to stay more creative," he says. Salian and Sathyu are part of a growing tribe of Indians, professional and amateur, who are splurging on DSLR cameras like never before, thanks to their high disposable incomes.

That makes India one of the world's fastestgrowing markets for such cameras, at a time when camera sales are stagnating in the West and Japan."...

"Indeed, Canon expects its India sales to nearly double to 5,000 crore in the next three years. "We expect 3,000 crore to come from digital cameras; of that, at least half will be from digital SLR camera sales," says Bharadwaj."

http://articles.timesofindia.indiatimes.com/2012-03-13/gadgets-special/31159023_1_dslr-cameras-point-and-shoot-cameras-interchangeable-lenses

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photo nuts
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Re: India, another DSLR growth market
In reply to justmeMN, May 2, 2012

justmeMN wrote:

"Indeed, Canon expects its India sales to nearly double to 5,000 crore in the next three years. "We expect 3,000 crore to come from digital cameras; of that, at least half will be from digital SLR camera sales," says Bharadwaj."

http://articles.timesofindia.indiatimes.com/2012-03-13/gadgets-special/31159023_1_dslr-cameras-point-and-shoot-cameras-interchangeable-lenses

I know Nikon has a VERY strong presence in India. I am not sure if Canon can break into that market. But China is way bigger than India. So, if Canon can sell their products well in China, they don't have to worry about slight declines in US, Europe and Japan. They don't have to worry if folks find their sensors inferior to those from Aptina and Sony... ooops that is bad for knowledgeable consumers.

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