New 24-70 ...$2,300?!?!

Started Feb 7, 2012 | Discussions
xerojay
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New 24-70 ...$2,300?!?!
Feb 7, 2012

Are they out of their minds?

I could understand $1600 to $1800 range, as Nikon's version is this much, but let get real. This is almost double the price of the existing one, and Tamron just announced a VERY compelling option.

Canon, I'm afraid you're giving me fewer reasons to stay every day. Sigh.

xerojay
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Re: New 24-70 ...$2,300?!?!
In reply to xerojay, Feb 7, 2012

Actually, I can see what happened:

Canon Exec#1: "At $2399, We are pleased to announce the 24-70 2.8 IS..."
Canon Exec#2: (whispers) "...Ugh, actually sir, that's II, not IS..."
Canon Exec#1: (Whispers)"...So is it cheaper?"
Canon Exec#2: (Whispers)"Uh... I don't know...I never got a memo."

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Daniel Clune
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Typical mark 2 pricing.
In reply to xerojay, Feb 7, 2012

So far canon has almost been doubling there price on mark 2 lenses. When mark 2 70-200 came out i think it was $2600 and old one at the time was about 1600. Plus just about every canon Mark 2 lens has been more than Nikons equivalent lens. Nikons 24-70 are about $1800 so $2300 for new canon starting price is about what I expected.

It will go down a few hundred bucks after about a year.

Other examples the new 500 F4 is about 9 grand old one was about $5600.
Old 300 2.8 was about 3600 new is about $7300 that one did double.
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brudy
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Re: New 24-70 ...$2,300?!?!
In reply to xerojay, Feb 7, 2012

I'm with you. I may keep my 7D and long lenses for birds and wildlife, but sell the rest and invest in a different system for everything else. The new Fuji system looks pretty sweet or maybe I'd go used Leica M8.2 or M9 as I already have several m-mount lenses. I've been tempted to get a 5D over the years, but I'd have to build out more non-efs options (i use and like the 17-55 2.8 IS), but the 24-70 seems overpriced and underfeatured.

xerojay wrote:

Are they out of their minds?

I could understand $1600 to $1800 range, as Nikon's version is this much, but let get real. This is almost double the price of the existing one, and Tamron just announced a VERY compelling option.

Canon, I'm afraid you're giving me fewer reasons to stay every day. Sigh.

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plantdoc
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Tested for IQ at the factory?
In reply to xerojay, Feb 7, 2012

Ouch$$. Perhaps, for this price, every lens will be tested for IQ meeting design specs before leaving the factory. No more decentering, etc issues and return hassles?

Greg

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snapperZ
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Re: Tested for IQ at the factory?
In reply to plantdoc, Feb 7, 2012

The 24-70L (mark I) was introduced at $2100 MSRP in 2002 so there's no big price hike. I agree no IS is a big missed opportunity. As usual Canon are crippling their products to keep their revenue up. A 24-70L II with IS would mean a fewer takers for the 24LII, 35L, 50L and Canon won't allow that.

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GregoryA
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Re: Tested for IQ at the factory?
In reply to plantdoc, Feb 7, 2012

plantdoc wrote:

Ouch$$. Perhaps, for this price, every lens will be tested for IQ meeting design specs before leaving the factory. No more decentering, etc issues and return hassles?

Greg

Dream on

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007peter
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Professional Pricing is becoming too RICH for a casual Hobby
In reply to brudy, Feb 7, 2012

I'm with both of you. I love my canon gear, but lately, new canon lens like (70-200 f/2.8 MKII + 70-300L) are costing an arm & a leg. I enjoy photography as a hobby, since I don't make my money on my photography gear, it is becoming increasing difficult for me to justify spending that kind of cash on a single lens.

  • I cry foul, and whines a lot, but eventually bought the Canon 70-200mm f/4 IS USM

  • I cry foul, and whines a lot, but eventually bought the Canon 17-55mm f/2.8 IS USM

However, I have my limits. Asking $2300 for a non stabilized lens is simply too rich for my blood. I also find $849 Canon 24mm f/2.8 IS USM to be outrageously expensive for a slow f/2.8 prime ( f/1.8 is more like it ). I'm sure professional won't bat an eyes spending these kind of cash, but what about rest of us hobbyist?

In summery, love the lens, but not the price tag

brudy wrote:

I'm with you. I may keep my 7D and long lenses for birds and wildlife, but sell the rest and invest in a different system for everything else. The new Fuji system looks pretty sweet or maybe I'd go used Leica M8.2 or M9 as I already have several m-mount lenses. I've been tempted to get a 5D over the years, but I'd have to build out more non-efs options (i use and like the 17-55 2.8 IS), but the 24-70 seems overpriced and underfeatured.

xerojay wrote:

Are they out of their minds?

I could understand $1600 to $1800 range, as Nikon's version is this much, but let get real. This is almost double the price of the existing one, and Tamron just announced a VERY compelling option.

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john1900
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Re: Tested for IQ at the factory?
In reply to GregoryA, Feb 7, 2012

Mmmm and I bet the $100.00 Canon 50mm f/1.8 lens takes better pictures than that new 24-70mm.

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Jim4496
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MK II = Mark-up 2 times. (NT)
In reply to Daniel Clune, Feb 7, 2012

no text

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Shorthand
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Re: Tested for IQ at the factory?
In reply to john1900, Feb 7, 2012

Actually, the MTF graphs look seriously impressive.

http://www.canonrumors.com/2012/02/canon-ef-24-70-f2-8l-version-1-vs-version-2/

Just for grins:
(Note: Compare blue lines for apples-to-apples @ f/8)

24-70 I

24-70 II

50mm f/1.8

50mm f/1.4

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Rick Knepper
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Yep since the 85L II
In reply to Daniel Clune, Feb 8, 2012

In some cases, the upgrades were substantial, in others, shall we say less substantial (and this one will be one of the more controversial), but in all cases, an excuse to raise prices.

Canon's main competition, Nikon. is getting these kinds of prices, so, I figger, Canon probably said why leave "money on the table?" This is MSRP, early adopter pricing. It'll come down. I paid $1889 for the Nikon 24-70 last year and its been out a couple years. The Canon 24-70 II will be in and around $2k before ya know it.

Daniel Clune wrote:

So far canon has almost been doubling there price on mark 2 lenses. When mark 2 70-200 came out i think it was $2600 and old one at the time was about 1600. Plus just about every canon Mark 2 lens has been more than Nikons equivalent lens. Nikons 24-70 are about $1800 so $2300 for new canon starting price is about what I expected.

It will go down a few hundred bucks after about a year.

Other examples the new 500 F4 is about 9 grand old one was about $5600.
Old 300 2.8 was about 3600 new is about $7300 that one did double.
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biza43
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Re: New 24-70 ...$2,300?!?!
In reply to xerojay, Feb 8, 2012

We all want our DSLRs to have a top quality sensor, with capabilities to resolve microscopic detail and what not. Folks, these sorts of sensors require the highest quality lenses, and this is what Canon are now delivering.

In the time span of a few years, they have upgraded their 2.8 L zooms (such as the 16-35, 70-200, and now the 24-70), to be able to extract the most out of these high resolution sensors. Inevitably, exotic glass is expensive.

What most people do not realize is that, unless you have perfect technique (both while shooting and processing your images), buying these lenses will be a waste of money. If you are a hobbyist, as many of us here are, do you really need professional and expensive equipment to foster your photographic art?
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canon person
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Are these people out of their minds????
In reply to Shorthand, Feb 8, 2012

I will never, ever pay $2,300.00 for a 24-70 lens....period!!! My current version of the lens is more than I can ask, and to pay twice as much to "upgrade" to the II version is out of touch with reality!.

Just my opinion.

Canon Person

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Ken Driesbaugh
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Re: New 24-70 ...$2,300?!?!
In reply to xerojay, Feb 8, 2012

Yes, they are out of their minds! Have you tried getting decent photos with a 75-300mm f5.6? That's entry level junk. Granted the 300mm f4.0 is great for a amateurs and hobbiests. Beyond 300mm Canon doesn't provide anything for the hobbiest. The 400mm f5.6 has no IS; this lens desperately needs to have it. A 500mm f5.6 would be excellent too. I think there are a lot of great lenses under 300mm. But above 300mm...Canon doesn't offer much for the amateur and hobbiest. Actually neither does Nikon.

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biza43
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Re: Are these people out of their minds????
In reply to canon person, Feb 8, 2012

canon person wrote:

I will never, ever pay $2,300.00 for a 24-70 lens....period!!! My current version of the lens is more than I can ask, and to pay twice as much to "upgrade" to the II version is out of touch with reality!.

Just my opinion.

Canon Person

This is just your opinion and requirements. The current 24-70 lens is more than enough for existing cameras and users. However, I have no doubt that Canon will be introducing a new FF camera with similar megapixel count to the recently introduced D800. So, these sensors need the best optical quality possible, and this means new lenses.

Sure, for you, and most of us, it will be overkill. But for critical uses, it will be required. Similar to the upgrade of the 70-200 2.8, really.
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biza43
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Re: New 24-70 ...$2,300?!?!
In reply to Ken Driesbaugh, Feb 8, 2012

Ken Driesbaugh wrote:

Yes, they are out of their minds! Have you tried getting decent photos with a 75-300mm f5.6? That's entry level junk. Granted the 300mm f4.0 is great for a amateurs and hobbiests. Beyond 300mm Canon doesn't provide anything for the hobbiest. The 400mm f5.6 has no IS; this lens desperately needs to have it. A 500mm f5.6 would be excellent too. I think there are a lot of great lenses under 300mm. But above 300mm...Canon doesn't offer much for the amateur and hobbiest. Actually neither does Nikon.

Well, lenses beyond 300 or 400mm are not really the realm of amateru or hobbyist photographers, are they? If you want top quality above 300, you can get a 7D with a 100-400L or 70-300L; this combination is more than enough for most of us.
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gipper51
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Honestly what did we expect???
In reply to biza43, Feb 8, 2012

We can blame ourselves for this!!!!

Since we all keep crying that we wanted 20mp, now 30+ mp, and soon 40+mp cameras so we can finally have 4x5 quality on a tiny (by contemporary standards) negative, this means lenses designed and manufacturered to the finest degree possible. Not only does this lens need to resolve 30+mp, we EXPECT it to do so WIDE OPEN, with no centering defects. Those of you who go through half a dozen copies looking for that "golden sample" only exacerbate the problem more.

Our expectations of what a 35mm zoom lens should deliver have gone through the roof in the last decade, while manufacturing abilities have not risen at the same level. We are requiring image quality far beyond what the 35mm format was ever designed for. Do we think it's cheap to make such a complex device of this precise quality? Ask anybody in the manufacturing industry, as allowable tolerances shrink, price goes up! And yes, tolerances for these new lenses are TIGHT. If they're not, you guys I mentioned above will be on your 3rd copy in no time.

Canon is not guilding the lilly here, it's that giving us what we ask for is not exactly easy or inexpensive. If you want your cake and be able to eat it too it's gonna cost you serious money!
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tonyjr
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Re: New 24-70 ...$2,300?!?!
In reply to xerojay, Feb 8, 2012

Lets see - NO IS an 82 mm filter size and still 2.8 . I could live with the price at either f-2 or IS and 77 mm . Another set of ND , CPL[KSM ] , UV's and hoods no thank you .
The big thing to me about the mk II's are they take the 2X III's . This won't
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rsdofny
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Re: New 24-70 ...$2,300?!?!
In reply to xerojay, Feb 8, 2012

The charts look very impressive...I am sure that the lens will be picked up by the pros just like the 70-200/2.8 II. For an amateur photographer like myself, this makes it so much harder for me to upgrade to FF camera. I love my 17-55/2.8IS and 70-200/4IS, and probably hang onto to them a little longer. In such a way, Canon probably is not going to see me spending more on its gear for a long while.

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