Nikon 1 - sales defy the naysayers!

Started Jan 7, 2012 | Discussions
Peter Bendheim
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Nikon 1 - sales defy the naysayers!
Jan 7, 2012

Accoding to TechRadar (and I couldnt seem to get the URL off my iPad) - "The Nikon J1 compact system camera has boasted some impressive early sales figures, including making it to the top of the best-seller list in the UK before Christmas.

Last week, the Nikon J1 also managed to set the record for the highest number of models sold in one week, beating the previous records set by other manufacturer's models. That means that the camera sold more in a single week than any other individual mirrorless compact system camera since the segment of the market launched back in 2008.

After just 10 weeks on sale, Nikon also claims that is now the number two best-selling brand for compact system cameras.

Feedback

Speaking to TechRadar, Jeremy Gilbert, Nikon UK's Group Marketing Manager, said, "It's early days and we're still finding out about the customer, and who's buying what. Clearly a market for CSC cameras exists, and that might be people who are not necessarily interested in 'photography', but just want to take great pictures."

"These people aren't necessarily our traditional customers, but what we need to do next is plan the best way to move forward with them. We're doing research to monitor customer feedback."

Nikon joined the compact system market relatively late on, when compared with other manufacturers such as Olympus, Sony and Panasonic, introducing the Nikon 1 V1 and J1 back in October.

The J1 is the entry level model of the two cameras, featuring a 10.1 million pixel CMOS sensor and retailing for around £550 with an included 10-30mm kit lens."

End of article
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Peter Bendheim
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D200_4me
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Re: Nikon 1 - sales defy the naysayers!
In reply to Peter Bendheim, Jan 8, 2012

Cool. Good to hear.
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Beezodog
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Re: Nikon 1 - sales defy the naysayers!
In reply to Peter Bendheim, Jan 8, 2012

Naysayers decried the icons in windowing Operating Systems. They decried the presence of the iPod and it's lack of buttons. Naysayers gave Apple a year at most to thrive back in the 80s. I like the odds of the Nikon 1 merely because the naysayers have seized upon its small censor, lack of buttons and feature sets not carried down from more expensive DSLRs. This is the camera for "the rest of us". It is intended for an audience unfamiliar with buttons, knobs and fancy calculations. People who want better-than-point-and-shoot results and have the incomes to support iPads will like this camera. Naysayers should buy APS sensor cameras and enjoy themselves. These are the cameras for the crowd of youngsters who like clean design, good image quality and excellent build quality.

Peter Bendheim wrote:

Accoding to TechRadar (and I couldnt seem to get the URL off my iPad) - "The Nikon J1 compact system camera has boasted some impressive early sales figures, including making it to the top of the best-seller list in the UK before Christmas.

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smallcams
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Re: Nikon 1 - sales defy the naysayers!
In reply to Beezodog, Jan 8, 2012

Beezodog wrote:

These are the cameras for the crowd of youngsters who like clean design, good image quality and excellent build quality.

"Youngsters?" Then what about us "old guys" who like clean design, good image quality and excellent build quality?

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Seedeich
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Re: Nikon 1 - sales defy the naysayers!
In reply to Beezodog, Jan 8, 2012

Beezodog wrote:

...This is the camera for "the rest of us". It is intended for an audience unfamiliar with buttons, knobs and fancy calculations. People who want better-than-point-and-shoot results and have the incomes to support iPads will like this camera. Naysayers should buy APS sensor cameras and enjoy themselves. These are the cameras for the crowd of youngsters who like clean design, good image quality and excellent build quality.

I disagree.

The Nikon 1 also appeals to advanced users, who have been looking for a small, extremely capable camera for a long time. Who are completely familiar with the technical side of photography, and who find that the Nikon 1s do deliver the images they want to take.

Photographers, who understand that it’s not about sensor size and the amount of buttons on the camera.

As a side remark, I found it interesting, that the sales personal in the shops a visited during my holidays in Hamburg asked about my experience with the V1. And that a fool with a Panasonic badge aggressively tried to convince me, that the V1 I had hanging around my neck was the worst ever camera under the moon. Why would he do that, if he was convinced, that his cameras were so much better?

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Beezodog
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Re: Nikon 1 - sales defy the naysayers!
In reply to smallcams, Jan 8, 2012

I'm guilty of being an oldster too. But clean design as envisioned by the next generation is as difficult for older minds to comprehend as it is for 70-somethings to boogie to indie rock. If you can great, enjoy the ride. But innvative products often expose generational divides and the Nikon 1 does just that. It should be noted that younger heads are sometimes unable to stretch to meet the future too. It just depends.

"He that hath ears to hear, let him hear."

smallcams wrote:

"Youngsters?" Then what about us "old guys" who like clean design, good image quality and excellent build quality?

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WCguy
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Re: Nikon 1 - sales defy the naysayers!
In reply to smallcams, Jan 8, 2012

smallcams wrote:

Beezodog wrote:

These are the cameras for the crowd of youngsters who like clean design, good image quality and excellent build quality.

"Youngsters?" Then what about us "old guys" who like clean design, good image quality and excellent build quality?

I second that............

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WCguy
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Re: Nikon 1 - sales defy the naysayers!
In reply to Seedeich, Jan 8, 2012

Thats why he did it, because he is not that confident in his own brand, most people who lack confidence usually put down others to build themselves up, but they usually find it works against them. Its like in politics, the politicians in many cases don't give enough credit to the voters intelligence.This guy just didn't realize you were a pretty smart guy.
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Seedeich
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Re: Nikon 1 - sales defy the naysayers!
In reply to Beezodog, Jan 8, 2012

Beezodog wrote:

...But clean design as envisioned by the next generation is as difficult for older minds to comprehend...

Oh, come on...

The Nikon 1s are perfectly in the tradition of the Braun design of the 60’s by Dieter Rams.
http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign
Some oldsters might remember that.

I find it much harder to comprehend the retro-nonsens of the Olympus Pens and Fuji X100.

It’s very interesting, that young photographers in my circles use old film cameras and old guys like me, who have been shooting film for centuries, embrace the most modern technology.

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Clayton1985
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Re: Nikon 1 - sales defy the naysayers!
In reply to WCguy, Jan 8, 2012

I think there is some truth to what you are saying but IMO there are just too many people out there that know just enough to be dangerous. Someone told the sales guy that more megapixels is better and a bigger sensor is better. So, they read the comparisons and the Pop Photo review and that is the extent of their understanding of the differences between the systems. I think Sony is hands down the company that is in touch with this type of buyer.

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tyb
tyb
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Re: Nikon 1 - sales defy the naysayers!
In reply to Peter Bendheim, Jan 8, 2012

Specs, measurements, icons, buttons don't make good pictures do they.

Like many I read the initial reviews and specs. I had my own opinions after having almost every recent Nikon and a few P&S.

But when they came into the stores and I played with both a J1 and V1 for 20-30' and tried it out I promptly sold my D5100 and picked up a J1

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SeeRoy
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Re: Nikon 1 - sales defy the naysayers!
In reply to tyb, Jan 8, 2012

I had a chat with someone in one of the biggest UK photographic specialist retailers last week - a salesman who had been in the business for 25+ years and seemed pretty well informed generally. Except about the V1 it seems. I asked him how this year's Xmas sales had been overall, having occasionally spent large sums there myself at this time of year over a five year period. Apparently this was the worst for 20 years.

As for the Nikon 1 range he was barely conscious of its existence, which surprised me given their comprehensive display of Nikon gear. He did a quick check for me on V1 sales which in December were in single figures for the basic body/10-30 kit - which I'd take to be representative of sales with two- (or more) lens kits too.

I offer this anecdotal data for what it's worth, which may not be a lot.
Roy

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Cenk
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Re: Nikon 1 - sales defy the naysayers!
In reply to Peter Bendheim, Jan 8, 2012

FT1 adater & tele primes works like a charm... And now we need a really working AF-C function with this adapter...

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Davidgilmour
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Re: Nikon 1 - sales defy the naysayers!
In reply to SeeRoy, Jan 8, 2012

SeeRoy wrote:

I had a chat with someone in one of the biggest UK photographic specialist retailers last week - a salesman who had been in the business for 25+ years and seemed pretty well informed generally. Except about the V1 it seems. I asked him how this year's Xmas sales had been overall, having occasionally spent large sums there myself at this time of year over a five year period. Apparently this was the worst for 20 years.

As for the Nikon 1 range he was barely conscious of its existence, which surprised me given their comprehensive display of Nikon gear. He did a quick check for me on V1 sales which in December were in single figures for the basic body/10-30 kit - which I'd take to be representative of sales with two- (or more) lens kits too.

I offer this anecdotal data for what it's worth, which may not be a lot.
Roy

In Holland the N1 system hardly is selling. Prices are coming down quickly.

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Kevin
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Re: Nikon 1 - sales defy the naysayers!
In reply to Peter Bendheim, Jan 8, 2012

It does seem more and more like Nikon actually knew what it was doing with the 1 series. Seems like they picked the right set of compromises for it's "move-up from compact" target customer. And you can't discount their strength in marketing and/or name recognition either. These boards (and reviews) are full of complaints on the Panasonic GF3 and lack of hot shoes, dials/buttons, etc from the enthusiasts - couple that with Panasonic's pitiful marketing and name recognition in the US - and I'm sure the J1 sales will just trounce the GF3 (a similar "move-up" entry). Even though both are in Target stores, the J1 has prominent end-cap displays with all colors sitting out.

I wish the J1 wasn't so gosh darned expensive, though! But price doesn't seem to be holding it back. (iPads cost a lost more than Android tablets, too!)

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HeavyDuty
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Re: Nikon 1 - sales defy the naysayers!
In reply to smallcams, Jan 8, 2012

smallcams wrote:

Beezodog wrote:

These are the cameras for the crowd of youngsters who like clean design, good image quality and excellent build quality.

"Youngsters?" Then what about us "old guys" who like clean design, good image quality and excellent build quality?

Exactly.

I didn't buy my V1 to replace my FSLRs and DSLRs, I got it to supplement my Leica film RF gear.
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CriticalI
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Re: Nikon 1 - sales defy the naysayers!
In reply to Peter Bendheim, Jan 8, 2012

Now available for well under £500.

You can thank an enormous sales drive by Jessops and the big box stores for this success. They have promoted it a lot.

I have also been telling people just how good it is too, but I don't thing it had all that much to do with it....

Peter Bendheim wrote:

Accoding to TechRadar (and I couldnt seem to get the URL off my iPad) - "The Nikon J1 compact system camera has boasted some impressive early sales figures, including making it to the top of the best-seller list in the UK before Christmas.

Last week, the Nikon J1 also managed to set the record for the highest number of models sold in one week, beating the previous records set by other manufacturer's models. That means that the camera sold more in a single week than any other individual mirrorless compact system camera since the segment of the market launched back in 2008.

After just 10 weeks on sale, Nikon also claims that is now the number two best-selling brand for compact system cameras.

Feedback

Speaking to TechRadar, Jeremy Gilbert, Nikon UK's Group Marketing Manager, said, "It's early days and we're still finding out about the customer, and who's buying what. Clearly a market for CSC cameras exists, and that might be people who are not necessarily interested in 'photography', but just want to take great pictures."

"These people aren't necessarily our traditional customers, but what we need to do next is plan the best way to move forward with them. We're doing research to monitor customer feedback."

Nikon joined the compact system market relatively late on, when compared with other manufacturers such as Olympus, Sony and Panasonic, introducing the Nikon 1 V1 and J1 back in October.

The J1 is the entry level model of the two cameras, featuring a 10.1 million pixel CMOS sensor and retailing for around £550 with an included 10-30mm kit lens."

End of article
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Peter Bendheim
Recent work... http://peterbendheimphotography.blogspot.com/

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JP Scherrer
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In reply to Seedeich, Jan 8, 2012

Seedeich wrote:

Beezodog wrote:

...But clean design as envisioned by the next generation is as difficult for older minds to comprehend...

Oh, come on...

It’s very interesting, that young photographers in my circles use old film cameras and old guys like me, who have been shooting film for centuries, embrace the most modern technology.

I'm an old guy myself, and I have absolutely NO problem whatsoever with "new" technology ! ...but of course I know a few other "old guys", photographers or not, who HAVE problem with anything NEW...

OTOH, saying that the Nikon 1 line have been made for "newbees" or true "amateurs" who are not interested in spending some time AFTER THE SHOOT on a computer (more "new" technology BTW), but who only want to shoot and look at a nice image..... come off it: ANY P&S can do that !!

I have a D700 with the "holy trinity" lenses plus others, but I have chosen to buy a Nikon J1 -and not even the V1- as a kind of backup, especially because of FT-1 !

Since I got this little toy, I went back to shooting in places I daren't shoot in the last years... Street and jazz-club or theatre shooting is now possible, without bothering anybody, thanks to the great VR implemented in the 2 zooms !

Just my 2 cents...


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AlbieSky
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Re: Nikon 1 - sales defy the naysayers!
In reply to Peter Bendheim, Jan 8, 2012

One of my 50's old co-worker told me she had bought a J1, which completely took me by surprise since she usually asks me about camera stuff.

She said she is going to let her husband carry the Canon DSLR, and she will carry the J1 when they go hiking. She said, "I am tired of that weight." She has the 18-200 lens on her Canon.

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Robert van Kralingen
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Re: Nikon 1 - sales defy the naysayers!
In reply to AlbieSky, Jan 8, 2012

Hello all,

I also don't agree that the V1 is for novices only. Personally I got tired of carrying around a D700 plus lenses on family outings, vacations, etc. I bought an Olympus XZ1 last year, but was disappointed with the image quality and the speed. I have now tried the V1 for a couple of days and am quite happy. In auto mode it is great for snapshots of my two always-on-the-move sons (2 and 4), but you can also use it for more serious photography. OK, it is no D700 with a 1.4 85mm, but then agains it does not cost 3500 Euro and weigh a ton either. I will continue to use the D700 for studio work and "serious photography" (whatever that may be :-), but I am quite sure I will be happy with the V1 everywhere else.

By the way, I bought mine a Kamera Express in the Netherlands and they told me that the 1 series was selling quite well. I have not seen evidence of price erosion as mentioned in one of the posts above.

Regards, Robert

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