Poor 810 sales

Started 4 months ago | Discussions thread
PerL
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Invisible seismic shift?
In reply to jadot, 4 months ago

jadot wrote:

Thom Hogan suggests that Nikon aren't selling out of D810s because of the workflow support etc.

He might have a point, and his numbers might be right but if he stopped whining on about Nikon's management of this and that for a minute he might be able to see what's right there in front of us all.

A lot of people figured out that they didn't need a D800. A couple of years later, those Nikon users have realised that justifying the expense of regularly 'upgrading' for the sake of it is getting harder to swallow. Technically speaking the D810 is probably up there with best DSLRs on the market today, but it's also easier to decide not to jump into the next iteration of camera when the one you've already got is 99% going to continue to hit the high notes.

Also, a lot of people have moved from DSLRs to mirror-less Systems, specifically Fuji. Why? Because they're much improved and a lot has changed in this market since the D800 was released. It's liberated a lot of photographers I know. People who used to be devoted Nikon or Canon photographers have in some numbers moved on, un phased, un excited, and unimpressed that there is a new DSLR to blow another 3k on.

it may not be the whole story, but there has been a seismic shift in the pro-sumer and pro markets, particularly the weddings and lifestyle end of things, and that shift has been towards smaller, lighter, and very capable CSCs.

A seismic shift to mirroless, especially Fuji? A revolution behind the scenes in that case, since I almost never see any mirrorless camera out in the streets or in the hands of professionals.

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