Photographs as tengible objects - lessons learned in Japanese tsunami

Started Jul 24, 2014 | Discussions thread
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Marketing drivel
In reply to TheChefs, Jul 24, 2014

Hardly a surprise that Fuji wants to encourage people to print photos considering they make money from it.

But if there's a lesson you can learn from a tsunami it's that copies of images stored on servers away from where you live is really a much better way to ensure you can remover the memories than prints.

Reality : the vast majority of prints hit by the tsunami are lost, while the copies on servers on the cloud are still there.

Backup on an external drive for quick recovery. Backup on the cloud for security.

So complete nonsense from a marketing department keen to promote printing as the greatest thing since sliced bread.

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