Is this the year Pentax makes or breaks your FF dream?

Started 3 months ago | Discussions thread
Leandros S
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Re: Charity, the essence of marketing
In reply to Alex Sarbu, 3 months ago

Alex Sarbu wrote:

Zvonimir Tosic wrote:

Alex Sarbu wrote:

Zvonimir Tosic wrote:

Only I can write now is that you will be pleasantly surprised because Pentax FF will be unlike any other FF on the market, as stated by Mr Kawauchi of Ricoh Imaging in his 2013 interview.

This "unlike any other FF on the market" is an interpretation based on a translation from a foreign language. It's not easy to keep the meaning intact, when going from Japanese to English.

Don't put too much weight on it. It will most likely be a typical Pentax product, and that would be great news for me.

Alex

One more reason for it is that Ricoh Imaging and Pentax in particular did not want to go into that market segment for obvious reasons. But the user's demand for an FF camera, despite their wishes, was as such that the project was supported.

Can we say the FF from Pentax will come as an act of good will, charity and desire to please loyal customers, and not to compete directly in the market with others. The motives for it are different, and therefore it is reasonable to expect a very unique camera. I think that is important to understand.

Hmm... nope. Neither Ricoh Imaging nor anybody else is in this business for charity.

Alex

I think it's a language barrier.

Could be. I'm Romanian, you're from Italy (though, strangely, Uluru is from Australia) - we're both supposedly communicating using a foreign language.

Charity means benevolent feeling, especially toward those in need or in disfavour. That is the essence of marketing — recognising market's (or one of its segment's) needs and acting in such way to fulfil such needs.

I'm not sure people willing to pay for a FF would be subjects for charity. Poor people, having the money to spend on expensive cameras and lenses!

By the way, I was interpreting it as "voluntary giving of help to those in need". Or, in a non-strict sense, as "voluntary giving".

I do see that Pentax/Ricoh has been a very customer-leaning company in the way Zvonimir suggests. Think of all the special editions over the years and decades, the colour variants that seem to be popular in the Asian markets, or the superb 560mm lens that nobody can quite yet afford (but fingers crossed). I think they do often go with what their customers ask for. Whether that sentiment extends to a full frame camera is not something I want to speculate on.

A FF product line is too expensive to be simply a charity act for the poor us. Mid-term profit, prestige, having a flagship product to raise confidence and sales of lower class products, marketing... they will have such targets.

Let's hope so.

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