Investing in a camera? Try the stock instead.

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Marty4650
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Investing in a camera? Try the stock instead.
1 month ago

Here on these forums we frequently hear people say they "invested" in a camera system. And we all know that cameras and lenses are depreciating assets, so they aren't a good investment unless they are collector's items.

But... what if you actually DID invest in a company that makes cameras. How would your investment have done over the past year?

I was curious, so I started googling stock prices for camera makers. The price one year ago, and the price today. And here is what I discovered:

What a shocker!

Casio would have been your best investment, returning 74% in just one year.

Panasonic and Olympus are next, the M4/3 companies. No doubt the return had nothing to do with their camera divisions, but due to their other businesses. But I would take the money anyway.

Sigma and Fuji did pretty well too.

Canon, Samsung, and Ricoh all lost a little money, if you had invested in their shares.

But the biggest losers were Sony and Nikon. Sony lost money in several divisions, because they are a well diversified company. In their case, digital imaging doesn't make that much difference to their bottom line. But Nikon is primarily a camera company, with more than two thirds of their revenue coming from digital camera sales. So they got hit the hardest by the current slump in new camera sales.

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