Is Nikon's new promo enough incentive to switch?

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Jonathan Brady
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Is Nikon's new promo enough incentive to switch?
2 months ago

http://nikonrumors.com/2014/07/01/new-nikon-d810-switch-save-promo-coming-on-july-17th-with-up-to-1000-in-savings.aspx/

So for those considering a switch (meaning, if you AREN'T considering a switch, this question isn't directed at you), is this new offer enough of an incentive to get you to pull the trigger on the new D810?

The gist of it is:

  • Buy the D810 and an additional $1750 worth of lenses and speedlights and get a $200 voucher back
  • Buy the D810 and an additional $3500 worth of lenses and speedlights and get a $400 voucher back
  • Buy the D810 and an additional $7000 worth of lenses and speedlights and get a $1000 voucher back

My guess is this is Nikon's way of absorbing some of the cost of switching for Canon customers.

Given that the D810 is $3300, you'd have to spend $5300 to get $200 back.  That's a little less than 4%.  You'd have to spend $8800 to get a little less than 6% back.  You'd have to spend $10,300 to get a little less than 10% back.

Is that enough to push you over to Nikon IF YOU WERE ALREADY CONSIDERING GOING?

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