Finally a nail in the Leica coffin

Started Jun 19, 2014 | Discussions thread
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Look at revenue and profit: Leica wins big time.
In reply to quezra, Jun 21, 2014

quezra wrote:

The FE55/1.8 performs even better on a 36MP A7R... or for that matter the A7. A7S in daylight... honestly who cares?

The writing has been on the wall for Leica for some time. Now they can only bank on myth and legend, digital technology has surpassed them and the Internet lets everyone know instantly.

Togethet with PhaseOne the only ones who make a healthy profit. The reason is excellence in almost eveyr way you can think of. When you are in, say, Africa, and your lens breaks down they'll arrange a new lens for you and send it to you immediately and you can send your lens afterwards...Things like that is what they do. For some people, it is worth the price to pay.

Anyway: Leica is a healthy company, one of the few.

People over here simply cannot grasp that could ever work, but I suspect it will work a lot longer for Leica than almost any other brand that is competing for the exact same, over crowded Nikon, SOny, Oly, FUji etc market....Companies which do very little different other than being another brand.

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