Quattro marketing screwed up already?

Started 6 months ago | Discussions thread
FDecker
Contributing MemberPosts: 743
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Re: Quattro marketing screwed up already?
In reply to Laurence Matson, 6 months ago

Laurence Matson wrote:

Scottelly wrote:

Anyone got any thoughts about this?

Yes.

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This is the part I like the most!

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And before I get in trouble with Erik again, here are my thoughts.

This is nothing new. It is not Sigma's fault but rather their problem. If you have read this forum at a minimum level since the announcement of the DP2Q, you will have noticed that there is far more misunderstanding of this different iteration among those supposedly in the know than there is in these texts written by copywriters attempting to "get it right."

Now just imagine you have been assigned the task of writing this stuff and 99.92% of all you have written about digital technology in the last 15 years had to do with CFA cameras. So you pick up the brochure and try to figure it out from that, cross reference your work with some Google searches, and what you get is the usual confusion.

A careful reading and listening of the interviews in English with Kazuto, Shri and Rudy have very clear information about what the result is. Naturally, they do not go into how it works that much; but we did have a visit from Dick Lyon here. Among those four, we can get a pretty good sense of how it works and what the result is.

I also like this part and I agree to it.

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