The Economist article on mirrorless cameras

Started 8 months ago | Discussions thread
Erik Magnuson
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Re: It won't take years, just 1 year
In reply to Philnw2, 8 months ago

Philnw2 wrote:

First - the institution that puts out the cipa data assumes, as they often state, that shipments are equal to sales. The reason is that all shipped cameras eventually get sold, if not at list, through sales, etc.

But only over a much longer averaging period than 3 months. The yearly data is less variable although it's been pointed out that in 2013, shipments exceeded production suggesting stock was held back in 2012. For another example, Olympus admitted in their annual statement that the E-M10 was delayed meaning that distribution was pushed earlier in the year to more recently.

Distribution and retail companies, i assume, call for less shipments if they are getting overwhelmed with unsold stock.

In a rational market system, yes. But the Japanese companies also like to play games with their national subsidiaries - if someone needs to make their numbers for the end-of-fiscal year reporting period, they may stuff the channel.

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