New X-E1 with a 31A serial
I bought my Fujifilm X-E1 from Fujifilm/Mexico in November of last year. The serial number starts with 31A and the first thing I had to do was firmware updates for the body and lens.
No company wants to run short of product on a hot selling item but at some point the demand peaks. If there's a delay in curtailing production of the product you have a surplus. They don't go bad sitting in the box so eventually they get sold.
Patrick T. Kelly