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Why 5D Mark III doesn't have a swivel screen ?

Started Apr 14, 2014 | Discussions thread
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Why 5D Mark III doesn't have a swivel screen ?
Apr 14, 2014

I've been a long time Canon user, started from 400D, jumped to 5D Mark II and for past 1.5 years 5D Mark III. It's been a great camera, until I bought Sony A7R.

Mpix difference aside, what I love about A7R is a swivel screen and ability to manual focus via peeking on LCD. I've turned off EVF and don't use it anymore. I'm focusing same way as on Hasselblad 501cm and it's great and very comfortable. I forgot what it feels to take your camera to the head and look into a small EVF hole.

So the question, why Canon didn't put a swivel screen on 5D Mark III ?

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