Any Theories As to Why Sony Announced the A7S So Far in Advance?

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kblaw
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Any Theories As to Why Sony Announced the A7S So Far in Advance?
8 months ago

Correct me if I've wrong, but it seems that Sony has typically annouced a new camera with an MSRP and a release date that is usually a few weeks later.   It seems that the A7S was hurriedly announced, even though it may have been in development for a long time.  Maybe it was to try to freeze sales of the GH4.  Thoughts?

It makes it hard to decide whether or not to wait when there is no firm price or release date.

Terry

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Panasonic Lumix DMC-GH4 Sony Alpha 7S
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