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WOW what a game changer A7s

Started Apr 6, 2014 | Discussions thread
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Astrophotographer 10
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Re: WOW what a game changer A7s
In reply to Ontario Gone, Apr 7, 2014

I think you are missing the point of this camera completely. Its a 4K video camera that does stills in low light better than other cameras. That may not be for everyone.

Have a look on the net and you will see 4K is the next biggest thing with all the manufacturers jumping into it.

Look at the Sony release video and you will see they have a huge range of 4K products from high end cine video cameras to monitors, several TVs, backup equipment for movie studios to handle 4K. This camera is another product in a long line of products which obviously has been a huge amount of work at Sony to get 4K ready products all in a line.

You may not have a 4K TV now but I bet you will in 1-2 years time. Just like plasma TVs lasted a couple of years then they were LED etc. Like VCR to DVD to Blue Ray. It can be accepted very quickly in the marketplace. Those that aren't ready will give the edge to their competitors.

It could be argued that camera manufacturers have been very very slow to adopt this 4K tech. Presumably because it requires high end processors and large and fast memory but its available in 2 smart phones already for goodness sakes!

So if camera manufacturers want to stop the bleeding of sales to smart phones they need to up their game.


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