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Where is the industry heading - some thoughts.

Started Mar 31, 2014 | Discussions thread
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Re: Where is the industry heading - some thoughts.
In reply to GeraldW, Mar 31, 2014

Look in the news on the home page of this web site.  It was back in 2013.  or you could search the Sony DSLR forum.  There was quite a lot of discussion about it.  They have not released anything since the SLT A58 and A99.  Since then, you may have noticed that they dropped the NEX label and everything coming out is A something - but they are all mirrorless designs.  Nothing new for the Alpha lens mount.  It caused me to sell my A57 and lenses.

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Only because Sony is consolidating its Alpha line. They didn't replace "NEX" with "Alpha", rather dropped the acronym NEX in favor of a numerical convention. NEX-6 is now replaced with 6000. The "alpha" always was a part of NEX stills cameras but nobody bothered to call Sony Alpha NEX-6, just Sony NEX-6. Much of it has to do with Sony itself though.

That being said, we haven't seen a new A-mount body since a58 in 2013 for a few reasons:
- incremental updates being avoided.
- development of new technologies.

Sony is expected to announce a77 replacement in about a month. They could have announced one a few months ago but by now it would be ready for another update. This does not bode well with the bottomline. Higher models can be expected to have staying power and minimal updates won't do it.

Sony also had to be planning around FIFA 2014 of which it is a sponsor. Also note that Sony has launched and updated lenses over last couple of years. There is a potential that Sony goes with (at least partial) mirrorless body as well.

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Sony Cyber-shot DSC-F828 Sony SLT-A55 Sony Alpha NEX-6 Sigma 18-250mm F3.5-6.3 DC OS HSM Sony 135mm F2.8 (T4.5) STF +12 more
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