Camera industry in crisis? Thought provoking article.

Started 9 months ago | Discussions thread
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Re: Camera industry in crisis? Thought provoking article.
In reply to David Hull, 9 months ago

David Hull wrote:

...........Suppose that Canon were to improve the feq things that remain for them to improve, what would be the return on what (for them) is probably a rather significant investment? Particularly considering the fact that their cameras seem to still seem to sell well.

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Well, if Canon is satisfied with the current level of sales, I guess they can continue to avoid making any serious improvements.  I doubt that is the case.  There is pressure from below as cellphone cameras improve.  I see lots of people who buy DSLR cameras and are none too happy.  They really do not want to carry specialty lenses and need to change them.  They really don't need the DSLR horsepower when they basically just want good pictures to post on the internet.  Then there is often disappointment with image quality.  They expect great things from their expensive cameras but really don't know how to use them.  So the results are disappointing.  If DSLR cameras can improve significantly, even the beginner will see some of the benefits and many will be lured into buying more than they need.  There are also a lot of serious DSLR users who would like to upgrade.  Those advanced amateurs are likely to spend a lot of money on significant upgrades.  For example lots of photographers bought 7Ds.  A lot would upgrade for better AF, lower noise and a 30 mpix sensor.  All of those improvements are well within the current level of technology.

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