Full Frame Fuji ETA

Started Mar 17, 2014 | Discussions thread
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Re: Full Frame Fuji ETA
In reply to shutterwillie, Mar 18, 2014

shutterwillie wrote:

Would like to know the general opinion on the likelihood of Fuji producing a full frame model similar to my X100 with fixed lens. Will appreciate your thoughts.

Not very likely.

In a world where the sales of cameras is dwindling, where the potential Customer base is growing smaller, why would Fuji want to follow the herd? Dividing potential profits up amongst additional manufacturers doesn't increase the total profits; it only redistributes what's there amongst all the players.

Creating the X Mount flange wasn't an oversight on Fuji's part. Their engineers didn't forget to point out that the specification would prevent upgrading the cameras to a larger size sensor at a later date. The X Mount flange was a strong declaration by management that they intended to optimize their new camera line to make full use of the APS-C size sensor and the lenses that mate with it.

There are some people who see Fuji as sitting on their heels, missing out on the splash they could be making by making a different set of cameras than the ones they are making. On the one hand they bemoan the fact they can't use the exceptionally high quality lenses that are relatively affordable when compared to what the "competition" has on their full-frame cameras; then they turn around and second guess all the decisions that went into producing the cameras that use those lenses.

These naysayers seem incapable of recognizing that Fuji is following a business strategy for exploiting a potential market segment that wasn't being catered to by other manufacturers. That's what Fuji's done. They've set out to carve for themselves a market-leading niche for high quality, mid-level priced camera gear that meets and exceeds the needs of the majority of camera users, without demanding their Customers burden themselves with the added expense, weight, and size of gear that best suits the needs of professional photographers.

Fujifilm and Sony are two very different entities.

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