Trouble for Nikon?

Started 6 months ago | Discussions thread
Photo Pete
Senior MemberPosts: 1,751
Like?
Re: PR Nightmare
In reply to reginalddwight, 6 months ago

The D600 has become a real PR nightmare for Nikon. They should have fessed up WAY sooner, lest a cover-up model (D610) and at least 2 class-action lawsuits filed in the U.S.

The 2nd service advisory to assess and replace defective shutters of D600's (regardless of warranty expiration) is at least a start to regain goodwill among some consumers. However, for some the damage has been done.

Nikon built their reputation on the old F series due to professional build and bomb proof construction. They built their loyal following by retaining compatibility with their old lenses and accessories whilst other manufacturers changed mounts. In other words they gave the impression of quality, long lasting value and honouring their customers' investment.

Fuji have recognised these qualities and are successfully emulating the approach. Nikon however are of the mistaken belief that they will be more successful by cutting costs at the expense of their reputation.

Very sad and very terminal if it continues.
--
Have Fun
Photo Pete

Reply   Reply with quote   Complain
Post (hide subjects)Posted by
yepNew
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark post MMy threads
Color scheme? Blue / Yellow